research study was conducted to learn the localization strategy of the global beverage company Coca-Cola in terms of two of its marketing mix variables, namely, the product line and the distribution process. In the process detailed information was collected on products launched, sales and distribution practices followed by the company, the working style of the retail outlets that stocked and retailed Coca-Cola products, and to a limited extent the psyche of the consumers. In addition the study also uncovered
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On Visual Merchandising in an Online Store By Aryamparambil Pooja Kishor Babu Roll No: 005 PGDM - Marketing Under the guidance of Prof. Vilasini Jadhav K J SIMSR K J Somaiya Institute of Management Studies & Research January, 2016 DECLARATION I, Ms. Aryamparambil Pooja Kishor Babu hereby declare that this thesis is the record of authentic work carried out by me during tri semester IV and has not
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This case study provides a glimpse at Research in Motion’s (RIM’s) entry into the Chinese market during a time when many distractions—principally a patent dispute with NTP—occupied management’s attention. Norm Lo had been in charge of the Asia Pacific region for eight months, though he had been with RIM for five years. Lo was successful in signing new partners throughout Asia, but China remained a difficult market to crack. One holdup was an impasse with regard to RIM’s use of encryption
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Inclusion at Google 13 3.0 BENEFITS AND CHALLENGES OF MANAGING DIVERSITY 17 3.1 Benefits of Managing Diversity 17 3.2.Challenges of Managing Diversity 19 3.3 How to promote and support Diverse Workforce 21 3.4 Cultural Diversity in Malaysia 22 4.0 CASE STUDY 24 A. INTRODUCTION 24 B. BACKGROUND OF THE COMPANY 25 C. SYMPTOMS OF THE OB ISSUES 29 D. CAUSES OF THE OB ISSUE 33 E. RECOMMENDATIONS 34 F. CONCLUSIONS 48 G. REFERENCES 50 APPENDIX 51 Diversity and inclusion questionnaires 51 Q1- ORGANISATIONAL
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MEDIA: 7 MARKETING MIX OF LEXUS 8 PRODUCT STRATEGY: 8 PRICING STRATEGY: 8 PROMOTION: 8 PLACEMENT: 9 TARGET MARKET 9 MARKETING SEGMENT 9 SOURCES 10 SUMMARY OBJECTIVES: The aim of this paper is to analyze a firm of choice and study how it has successfully managed to establish itself in the market with the aid of appropriate and effective marketing strategies. The following aspects will be studied: 1. The Environment of the Firm a. Internal Environment b. External
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Evolution of a Family Business - Godrej Group Case Study Submitted by (Section C- Group 4): Abhishek Kumar(PGP11/129) Balaji Manohar(PGP11/140) Karthik Kumar(PGP11/151) Prashant Gangwal (PGP11/162) Santosh(PGP11/173) Supriya(PGP11/184) Group Assignment – Organizational Behavior II – IIMK Introduction ........................................................................................................................................................................ 4 Executive Summary .
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MKT 533 Branding Strategy Cases Dr. Diane Badame Fall 2015 The price of this reader reflects a 20% discount on production costs, due to the early submittal of material by the instructor. Dear Student: Reproduction of copyrighted material, without prior permission of the copyright owner, particularly in an educational setting, is an issue of concern for the academic community. Unfortunately, the impropriety of much unauthorized copying is all too often overlooked by users in an educational
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INDIVIDUAL ASSIGNMENT 1 By Suman Lectured by Prof. Siva ID No. 012014111647 Jeong Chun Phuoc BUSINESS LAW DLW 5013 A BUSINESS ETHICS CASE STUDY OF : FROM A CLIENT CONFIDENTIALITY PERSPECTIVE 1 BUSINESS LAW DLW 5013 Contents Executive Summary ................................................................................................................................ 3 Company Overview .........................................................................................
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European Union:- A group of European countries that participates in the world economy as one economic unit and operates under one official currency, the euro. The EU's goal is to create a barrier-free trade zone and to enhance economic wealth by creating more efficiency within its marketplace. The current formalized incarnation of the European Union was created in 1993 with 12 initial members. Since then, many additional countries have since joined. The EU has become one of the largest producers
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0955-534X.htm The collaborative strategy in the Taiwan shoe industry Tzong-Ru ( Jiun-Shen) Lee and Toong-Chinn Venice Koh Department of Marketing, National Chung Hsing University, Taichung, Taiwan Abstract Purpose – The purpose of this paper is to elaborate the reason behind a sustainable guanxi network through the introduction of the collaborative strategy in the Taiwanese shoe industry. Design/methodology/approach
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