Purpose of report Report is a form of logical expressions and organized. It consists of parts, titles and subtitles. For individual task, we, students BM2205E are required to observe any of ‘Customer Care Program’ of organization or any such programs that shows their effort to be close to the customer. We must choose two (2) organization from the same industry and do report based on their retention program. We need to compare between that two (2) organizations. In addition, we must also
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Introduction Bonia Corporation Berhad was established in 1974 and listed on the Main Market of Bursa Malaysia. The company operates in segments of manufacturing, marketing, and retailing of fashionable apparels, footwear, accessories and leather goods. Bonia Group has a network of over 700 sales outlets and 70 boutiques all over the world that include countries like Singapore, Malaysia, Japan, Taiwan, China, Thailand, Myanmar, Vietnam, Indonesia, Brunei, Philippines, Kingdom of Saudi Arabia, Syria
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PADINI’s 7 Culture Speed Simplicity Self- Confidence Communication Team Work Learning Culture Consistency Targeting From our research, we can say that the targeting strategies used by PADINI is differentiated marketing where PADINI target several segment by offering different products to satisfy the different groups of customer. The targeted groups of customer are derived from the age range that above 7 to 50 and separated according to age and genders. The following table
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Table of Contents CHAPTER 1 INTRODUCTION 4 Quality of life 4 1.1 Company Profile 9 1.1.2 Name of Company 9 1.1.3 Company History 9 1.1.4 Vision & Mission & Core value 11 1.1.5 Business Objectives 12 1.1.6 Corporate Social Responsibility (CSR) 13 1.2 Leadership Profile 14 1.3 Product Profile 16 CHAPTER 2 INDUSTRY ANALYSIS 17 2.0 Porter’s Five Forces 17 2.1 Intensity of rivalry among existing competitors 17 2.2 Threats of entry 18 2.3 Threat of substitutes 20
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PP16832/01/2013 (031128) Malaysia Company Update 17 January 2013 Buy (unchanged) Share price: Target price: MYR1.83 MYR2.40 (unchanged) Padini Holdings No Stranger To Competition Recent concerns addressed; Maintain BUY. We conducted channel checks to determine whether Padini has been affected by increasing competition. Our on-the-ground findings are that Padini’s brands remain popular among shoppers, and Brands Outlet in particular has been well received. Maintain BUY with an unchanged
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FINANACIAL STATEMENTS ………………………………………………………………………………………………6 • FINANCIAL HIGHLIGHTS ……………………………………………………………………………………...6 • STOCK DATA …………………………………………………………………………………………………….7 COMPETITORS ………………………………………………………………………………………………………………8 • PADINI …………………………………………………………………………………………………………….8 • ESPRIT …………………………………………………………………………………………………………….9 • ELBA ………………………………………………………………………………………………………………10 PEST ANALYSIS …………………………………………………………………………………………………………….11 • POLITICAL ………………………………………………………………………………………………………
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EXECUTIVE SUMMARY This assignment report requires the author to choose an organization either in the textiles or clothing manufacturing and retailing industries. The purpose and scope of this report is to discuss the application of the strategic management process on the chosen organization. First of all, the introduction on the strategic management process is made whereby the importance of it towards an organization is explained. Next, a company called Body Glove International L.C.C that is specialized
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[pic] FACULTY OF BUSINESS MANAGEMENT MARKETING PLAN Program : EXECUTIVE MASTER BUSINESS ADMINISTRATION (EMBA) Course Title : STRATEGIC MARKETING MANAGEMENT Course Code : MKT 750 Prepared For : PROFESSOR DR ROSMIMAH MOHD ROSLIN PREPARED BY: 1. MARDZIYAH BINTI ABDUL WAHAB 2. NURUL AIN BINTI ABU 3. SURAINY BINTI OMAR 4. FAZLIDA BINTI AZIZ 5. NOR MASTURA BT HAMBEROS Contents Purpose of the Marketing Plan 4 Organization Mission Statement 4 Part
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