Panera Bread Co. Have you ever wondered how to start a bakery chain? Well, Ron Shaich, co-founder of Panera Bread Co., started the business while in college. Based on an interview conducted by Colleen Debaise, Shaich was thrown out of a convenience store in the 1970s. He opened a rival shop on the campus of Clark University, where he attended college. After college, Shaich opened a cookie shop in downtown Boston, Massachusetts. (Debaise, 2011) Shaich has thousands of bakers who help make Panera
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1. What is Panera Bread’s strategy? In 1993, Au Bon Pain Co. purchased the Saint Louis Bread Company also called Panera bread, which was founded by Ken Rosenthal which was renovating its 20 bakery-cafés in the St. Louis area. By the end of 2006 the company operates or franchises 1027 Panera Bread bakery-cafés in 36 states and 17 manufacturing plants to support the bakery-cafés. Now Panera bread is one of the most popular chains of bakery –café restaurants in the United States and Canada selling
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center with an eye-catching sign. It has a small restaurant in there. Panera Bread tries to sell their idea of fine dining to the middle and upper classes through the classy menu, unique music, and earthy neutral set up. From a fast moving business worker to a family wanting dinner, Panera Bread provides the perfect experience. It is located in a quiet, semi-empty shopping center. Customers first problem starts with parking. Panera has adequate spaces so the customer does not have to walk a far distance
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Panera Bread Company’s Vision and Mission Statement During 1999, Panera Bread sold the Au Bon restaurants and began focusing solely on the growth of the Panera Bread restaurants. As the company attempted to expand their operations across North America, their vision and mission statement became an even larger part of the operations. However, the statement is vague and offers little guidance to the employees of the company. “A loaf of bread in every arm” is not only next to impossible to achieve
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5. 42) What barriers to entry has Panera Bread created for potential competitors? 5-43. what are Panera Bread’s primary sources of competitive advantage? Panera bread has created high entry barriers in fast casual food market. Panera bread’s revenues reached more than billion, which provides them a huge power to surpass other restaurants with a better pricing models. Considering the porters five forces, reputation along with high investments and low profit margins are the entries of barriers for
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Panera Bread Company (2010): Still Rising Fortunes? Synopsis At the time when Panera was built, the fast-food industry was characterized as highlighting low-grade burgers, greasy fries, and sugared colas. Shaich chose to create an informal but comfortable place where consumers could eat fresh-baked artisan breads, sandwiches, and salads without bothering about either it was healthy or not. Panera Bread Company assists as a retail bakery/café restaurant. In 1993, Au Bon Pain Company acquired St
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Panera Bread Case Study MGMT 1/30/16 Synopsis Panera Bread is a company well known for their healthy, sophisticated, all natural breads and sandwiches. The restaurant focused on the consumer that was tired of the everyday burger and fries that other fast food restaurants relied upon for majority of their sales. Customers gladly paid well over five dollars a sandwich for that homemade taste that Panera was known for and built their reputation upon. Panera Bread strives for excellence
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was Panera’s renowned authentic, baked fresh daily in the store artisan bread, as a main staple on the menu. The menu initially consisted of breakfast breads and pastries, sandwiches, salads and soups and was served on-site. Through the years the restaurant expanded their menu to include a variety of seasonal items, fruit smoothies, Espresso bars, etc. By offering a unique high quality menu options paired with its ambience Panera has been successfully gaining ground on some of its main rivals such as
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Panera Bread Company – History In 1978, Louis Kane purchased Au Bon Pain, a fast casual restaurant that focused on artisan breads. Kane merged Au Bon Pain with Ronald Shaich’s company The Cookie Jar in 1981. Au Bon Pain, looking to move away from their urban niche market, acquired the St. Louis Bread Company in 1993, a 19 store company with a more suburban marketplace. In 1999, after performing market research and studying their newly acquired bakery-concept, the company decided to sell Au Bon Pain
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MHR 318-06 April 3, 2011 Case 1 – Panera Bread Company 1. What do you describe as Panera’s purpose, mission, and strategy? As stated on Panera Bread official website “a loaf of bread in every arm” is its mission statement. From the mission statement, I can assume a friendly, fun and confident strategy being in use. The article mentions that Panera wants to satisfy customers, probably enough to get all customers in the store to purchase a loaf of bread! 2. How well has Ron Shaich utilized
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