Chipotle M Marketing Plan Marketing 5341 Professor Besio December 9th, 2014 The 5 Cs Company Chipotle is a Mexican food chain dedicated to serving high quality “fast” food. The company was founded by Steve Ells in Denver Colorado in 1993, and has grown to over 1,000 stores by 2011. The initial growth of Chipotle was mainly attributed to McDonald’s investment in the company in 1999 for a 90% stake. With the involvement of McDonald’s, Chipotle was able to gain access to not only
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Starbucks Corporation: An Extensive Analysis By: Muhammad Almuhanna Andre Johnson-Payne Jessica Pope Natalie Schiefer Jordan Sprague Management 429 – Dr. Yu Liu April 16, 2012 Table of Contents Brief Introduction & Key Issues 3-4 External Analysis 4-5 Internal Analysis 5-7 Analysis of Business Level Strategy 7-8 Analysis of Corporate Level Strategy 9-11 Recommendations 11 References 12 Appendix 13 Brief Introduction & Key Issues Starbucks opened their first
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1/ Internal Analysis Vision To provide exceptional coffee world-wide by maintaining excellence, embracing diversity, contributing positively to communities and the environment, and pursuing profitability. (Farfan 2010, http://retailindustry.about.com/od/retailbestpractices/ig/Company-MissionStatements/Starbucks-Coffee-Mission-Statement.htm) Strengths Strong Brand: Global presence: Starbucks are currently the largest chain in the coffeehouse industry. Operating with more than 20,000 stores
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Exam 1 Outline Porters Five Forces Model: Evaluating industry attractiveness 1. Bargaining power of customers (Power of buyers to decrease price) 2. Bargaining power of suppliers (Power of suppliers to increase price) 3. Rivalry of competitors 4. Threat of new entrants 5. Threat of new substitutes (Power of customers to purchase alternatives) Apple Case and Class Discussion Which of Porter’s Five Forces did Apple address through its introduction of the iPhone? * Strong
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Executive Summary The Daily Perc (TDP) is a specialty beverage retailer. TDP uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time-efficient way. TDP provides its customers the ability to drive up and order (from a trained Barista) their choice of a custom-blended espresso drink, freshly brewed coffee, or other beverage. TDP is offering a high-quality option to the fast-food, gas station, or institutional coffee. The Daily
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Food Deserts in Chicago Food deserts are defined as parts of an urban area which are deprived of stores that provide fresh fruit, vegetables, as well as other healthy foods. These “deserts” can usually be found in the southern parts of the U.S. where poverty is more of an issue. For the past few decades, the consumption of unhealthy meals has increased. Social media plays a huge part in this recent spike of bad diets; Trends are set using social media, which influences many day to day decisions
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Pizza Kitchen’s inventive menu was not the only draw-in for patrons, their below average check (usually around $13.30) was much lower than their competitors such as, The Cheesecake Factory, Olive Garden, P.F. Chang’s, Chili’s, Red Lobster, and Panera Bread to name a few. The California Pizza Kitchen chain
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Starbucks Corporation Table of Contents Introduction Organizational Goals Symptoms of the Problem Diagnosis of the Problem SWOT Analysis Recommendations I. Introduction: In 1971, in Seattle, Washington, three entrepreneurs started the Starbucks Corporation. The primary business at this time was the selling of premium whole bean coffee in a single Seattle store. At the time, coffee consumption in the U.S. was on the decline and market dominance was established by the large
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East Lansing has many competitors in the coffee market, including traditional coffee shops, such as Starbucks, Bigbys, Espresso Royal, as well as the residence hall cafeterias and Spartys. Other competitors include sandwich shops, such as Cosi and Panera, which, although not coffee shops, are in competion with the Broadway Café’s deli offerings. In addressing switching costs, such as customer exit costs and retention efforts, the Broadway Café will need to implement technologies and improvements
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k CASE 33: CALIFORNIA PIZZA KITCHEN INTRODUCTION California Pizza Kitchen (CPK) is a restaurants services company that operates a casual dining chain, with a particular focus on the premium pizza segment. The company is headquartered in Los Angeles, California and employs 14,800 people as on December 30th, 2007. The company recorded revenues of $633 million during the fiscal year ended December 2007, an increase of 14.1% over 2006. The increase in revenue was driven from its full service restaurants
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