CHAPTER-2 INDUSTRY & COMPANY PROFILE INDUSTRY PROFILE Indian retail scenario The retail scenario is one of the fastest growing industries in India over the last couple of years. India retail industry comprises of organized retail and unorganized retail sector. Traditionally the retail market in India was largely unorganized; however with changing consumer preferences, organized retail is gradually becoming popular. Unorganized retailing consists of small and medium grocery store, medicine stores
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CONTENT 1. Introduction 2. Need of the study 3. Objectives of study 4. Scope of the study 5. Review of Literature 6. Research Methodology 7. Data Analysis and Interpretation 8. Conclusion and Suggestions 9. Reference & Bibliography Annexure-Questionnaire DECLARATION I, KARAN VERMA student of B.COM (HON.)(2010-2013) batch studying at DAYALBAGH EDUCATIONAL INSTITUTE AGRA ,declare that the project work entitled on “CUSTOMER SATISFACTION WITH REFERENCE
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Topic Listing Based on Syllabus and Chapter Readings from Suggested Book Sl. No Syllabus Coverage Topics Title as given in Case Mapping Table Industry to which he case is related Considered Case Chapter Reading from Book No. of Sessions Week No. 1. Introduction to Business Strategy: Contributions of Leading Management Gurus. The nature of strategy and strategic decisions – characteristics of strategic decisions – levels of strategy – vocabulary of strategy. Strategic Management – the strategic
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survival is their determination and strategy. History and Background Yepme was started by three alumni of Indian Institute of Technology and Indian Institute of management, Vivek Gaur (ex Unilever), Sandeep Sharma (ex Accenture) and Anand Jadhav (ex Pantaloon) in April 2011 [2]. Vivek Gaur has experience building successful online companies like Bagittoday.com and has also held senior positions in marketing and sales with HT Media Ltd, Living Media Pvt Ltd and Hindustan Unilever Ltd.[3] Gaur has also
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dvertising a product means to inform the customers of the brand and the services provided by them. It is the attempt to send information to people to convince them to spend their money with a certain company’s product. The means of advertising can be through any of the senses, sight , sound or even smell (popcorn smell in theaters). Advertising forms an integral part in making the product known. Therefore, advertising today has become extremely competitive with so many brands competing to make the
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India is a country dominated by local and traditional retailers and business models particular to Indian context are bound to emerge. This section discusses some of the retail business models that have arisen and which are peculiar to the Indian landscape. These are as: Figure: 1.3 Classification of Retailer (Source: ICFAI Text Book on Retail Management) I. STORE BASED RETAILERS These operate at fixed point of sale locations. Their stores are located and designed to attract a high volume of walk
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Shortly after eating my home cooked meal, my husband became extremely sick. The women in town like to think that my cooking killed him, but the doctor said that he actually died from dysentery. Two weeks later, we moved from our little ranch in Texas to Independence, Missouri to be with my parents because I couldn’t support the six little ones on my own. My parents started complaining about extra mouths to feed, the children being noisy and about not having enough space. My sister came up
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Some of the factors responsible for the growth of organised retailing are as under: 1. Growth of middle class consumers: In India the number of middle class consumer is growing rapidly. With rising consumer demand and greater disposable income has given opportunity of retail industry to grow and prosper. They expect quality products at decent prices. Modern retailers offer a wide range of products and value added services to the customers. Hence this has resulted into growth of organised retailing
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loved to dance. She needed her clothes to allow her to move freely, so she changed her style to make her clothes lighter. The hem line of the flapper’s dress rose to just below her knees during 1925 to 1927. She also took off her corset and replaced pantaloons for “step-ins.” The Gibson Girl adored her long hair, but the flapper cut hers short. This new hairstyle was called a “bob.” The “bob” was soon replaced with a shorter haircut called the “shingle” or “Eton” cut
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MR, IMT Ghz 1. “In the innovation economy, the network will be the value innovation engine”. Provide an insightful review of the meaning of the statement along with at least two examples. The fifth generation of the innovation process model, that developed post the start of 21st century, is largely characterized by systems integration and extensive networking, flexible and customized responses, and continuous experimentation and testing. What this directly leads to is are constantly evolving
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