GURU NANAK KHALSA COLLEGE OF ARTS, SCIENCE & COMMERCE APPLE INC. APPLE INC. formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers Under the supervision of: Sameer Velankar Index Serial No. Particulars Page No. 1. Introduction 2. History 3 Management Board Steve Jobs 4. Apple Products 5. Apple’s comeback 6. Small Solutions & Alternatives 7. i Products 8. Acquisitions
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Copyright © 2014, Richard Ivey School of Business Foundation Version: 2014-06-18 In April 2014, Samsung released its new high-tech flagship phone, the Galaxy S5. The new Android phone came after another successful year for the company. After becoming the leading global mobile phone manufacturer in 2012, 2 Samsung had maintained that lead in 2013 and sold more phones than rivals such as Nokia and Apple. Samsung was also a major player in the increasingly popular tablet computer market. The success of the
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FIN 751 Financial Management Company Analysis for Samsung Jiachao Geng Tianyi Cheng St. Thomas University Feb 23, 2014 “I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed herein. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course and is not a replication of a paper submitted
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personally on lectures) Read the case Samsung attacks Apple and answer to the following questions: 1. How important role do Samsung and Apple play in global smartphone market? 2. What is guerrilla marketing and discuss how Samsung tried to win the smartphone battle by guerrilla marketing? 3. Discuss various strategies adopted by Samsung to win over Apple? 4. Discuss the opportunities and challenges arising out of the battle between Samsung and Apple? This assignment represents 5% of
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Patent is common in people’s daily life from smart phone to air craft. What is a patent? In modern society, the term patent is usually related to a set of exclusive rights granted by a sovereign state. When an inventor has an new invention, he or she can apply patent for his or her invention for a limited period of time in exchange for detailed public disclosure. It refers to the right granted to anyone who invents any new, useful, and non-obvious process, machine, article of manufacture, or has
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CONTENTS ii LIST OF TABLES & PICTURES iv CHAPTER 1: INTRODUCTION OF SAMSUNG 5 1.1 SAMSUNG in general 5 1.2 History of SAMSUNG Electronics 6 1.3 Vision 7 1.4 Mission 7 1.5 Objectives 8 CHAPTER 2: STRATEGIES 9 2.1 R&D (research and development) strategy 9 2.2 Pricing 10 2.3 Human resources 10 2.4 Marketing 11 2.5 Products 11 CHAPTER 3: OPERATION 15 3.1 Worldwide operations of Samsung. 15 3.1.1 Market Share 15 3.1.2 STP Analysis 16 3.1.3 4P’s
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Peter Kiriri. Case Study: Samsung Electronics Co. Ltd Purpose of Paper: Identify an organization of my choice and evaluate the company’s marketing philosophy and application of the core concepts of marketing, SWOT Analysis, Marketing strategies and Plans- Including the Marketing mix, STP- Segmentation, Targeting and positioning, Product, Price and distribution strategies and IMCs. Table of Contents Company background: 3 Values & Philosophy 4 Vision 4 Samsung is dedicated to developing
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SWOT analysis of Apple Company background Name | Apple Inc. | Industries served | Computer hardware, Computer software, Consumer electronics, Digital distribution | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Tim Cook | Revenue | $ 156.508 billion (2012) | Profit | $ 41.733 billion (2012) | Employees | 72,800 (2012) | Main Competitors | Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc
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Samsung Case Analysis Ernest Coronado Samsung Case Analysis Ernest Coronado CSUCI – Spring 2015 Prof. Jeffrey Stone - Capstone 499 CSUCI – Spring 2015 Prof. Jeffrey Stone - Capstone 499 Smartphone Industry in 2013: Samsung’s Dilemma (1) In 1938, the Samsung Corporation began in Korea as a trading company selling fish, fruits and vegetables to Asia and eventually expanded to manufacturing, machinery and sales operations. Over several decades, the company diversified and grew to become
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used to be charged ! MARKET TRENDS Five Trends That Will Shape the Mobile Industry in 2011 * Evaluation of Patent Trends, Technology Evolution, and Product Innovation Indicates Potential Winners and Losers in the Technology Battles Facing Mobile Industry UBM TechInsights has made key predictions about the future of the mobile industry based on its in-depth research on patent trends, technology evolution, and product innovation. These five trends will be of strategic importance to most players
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