Previous Post - Next Post » Coke vs. Pepsi The Dilemma: You’re at a restaurant. You’ve specifically asked for a Coke when you get handed a Pepsi, or vice versa. You tell the waiter what you requested, and he gives you the “What’s the difference?” shrug. Perhaps it’s time you laid it on him. People You Can Impress: “Impressed” probably doesn’t accurately reflect the aforementioned waiter’s likely response. The Quick Trick: If you drink them side by side, Pepsi is the sweeter of the two (which is
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COMPANY PROFILE CORPORATE OVERVIEW Pepsi co was incorporated in the year 1919 and was re-incorporated in North Carolina in 1986. Pepsi is engaged in beverage and snack food business. PepsiCo is a multinational company and it is most successful consumer product company in the world with annual revenue of $ 20 billion and about 1, 43,000 employees. Some of PepsiCo’s brand names are nearly 100 years old. PepsiCo has achieved a leadership position in each of the two major packaged good business
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The Coke Pepsi Rivalry: Pepsi Vs. Coke The cola wars had become a part of global folklore - something all of us took for granted. However, for the companies involved, it was a matter of 'fight or succumb.' Both print and electronic media served as battlefields, with the most bitter of the cola wars often seen in form of the comparative advertisements. In the early 1970s, the US soft-drinks market was on the verge of maturity, and as the major players, Coke and Pepsi offered products that 'looked
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prevent recording of the obligations. Coca Cola V/s Pepsi Co, Inc (2009) Debt to Total Asset Ratio: Coca Cola=23325/48671 = 47.8% Pepsi Co, =22406/39848= 56 % b ) (2009 )Time Interest earned ratio: Coca Cola=6824+2040+355/355=25.96 times Pepsi Co =5979+2100+397/397=21.35 times The debt to total assets ratios of 48 % of Coca-Cola and 56% of PepsiCo show Pepsi co to be highly leveraged, PepsiCo more than Coca-Cola
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comparing the economic factors that go into both the concentrate and bottling elements of the soft drink industry. I will touch on the varying factors of development for both and talk about the profitability of both types of companies. Coca-Cola and Pepsi both own their own concentrate company and bottling company and do not use outside help. We will be analyzing both companies extensively in this case study. Concentrate Producers First, I will touch on what costs go into a concentrate business
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Case Summary of Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century The Soft Drink industry has been assigned as the vehicle for tackling the topic of industry analysis and competitive dynamics. The case covers developments in the soft drink industry through 1993. It describes how the industry evolved into its current structure largely following Coca-Cola’s leadership. What is particularly interesting is determining why the major competitors in the industry have been able to earn above
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HISTORICAL BACKGROUND Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is theinvention of Caleb Bradham (left), a pharmacist and drugstore owner in New Bern, NorthCarolina. In the late1890's, he had been experimenting withCoca andKola extracts in thesyrup form. By mixing this syrup with carbonated water, he produced a very pleasingbeverage that not only tasted good but also made his customers and friends feel good. Hepromoted it as a cure of dyspepsia (indigestion)
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trata de empresas en constante cambio, que recurren a renovar permanentemente sus estrategias con el fin de ampliar el mercado. Coca-Cola Company y PepsiCo llevaban años disputándose la mayor parte del mercado mundial de bebidas. Tanto Coke como Pepsi alcanzaron un crecimiento medio anual de un 10% gracias al aumento constante del consumo de bebidas carbonatadas en Estados Unidos y el resto del mundo. En este informe mostraremos como frente a la caída de la demanda de las bebidas carbonatadas
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Introducción El caso la guerra de las colas estudia la estructura industrial y la estrategia competitiva de Coca-Cola y Pepsi durante cien años de rivalidad. En 2006, ambas se enfrentaron a nuevos retos: aumentar las ventas de las bebidas carbonatadas colas y hallar nuevas fuentes de ingresos. Las dos empresas también modificaron sus estrategias de envasado, precios y marca. Recurrieron a los mercados internacionales emergentes para dar lugar al crecimiento geográfico y ampliaron sus carteras
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Assignment 1 The Coca Cola Company is a multinational corporation with a portfolio of more than 3,500 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages which are sold in stores, restaurants, and vending machines in more than 200 countries. Based on Interbrand's best global brand 2011, Coca-Cola was the world's most valuable brand. Originally
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