and Pepsi are rivals from the beginning * In late 1950’s coke outsold Pepsi by a ratio of more than 5 to 1 * But there was an unexpected turn in mid-1970’s when Pepsi conducted a blind test and majority of consumer’s liked the sweeter taste of Pepsi over Coke and began communicating this message through their “Pepsi Challenge” campaign and launched their ad campaign. This lead to slow and steady decline of coke in soft drink category. * But Coke’s market share was same and Pepsi was growing(in
Words: 453 - Pages: 2
guerra de las colas continua: Coca Cola y Pepsi en el 2010. Por más de un siglo, Coca Cola y Pepsi compiten por la “participación de gargantas” en el mercado mundial de los bebestibles. Las batallas más intensas en la llamada guerra de las colas fueron luchadas por la industria de las bebidas carbonatadas de USA de más de U$ 74 billones. En una “lucha de competencia cuidadosamente librada” que duró desde 1975 hasta mediados de la década de los 90, Coca Cola y Pepsi alcanzaron un crecimiento anual promedio
Words: 8680 - Pages: 35
This report is based upon the information from the Harvard business case: “Cola Wars Continue: Coke and Pepsi in the Twenty-First Century”. Both Coca Cola Company and PepsiCo are the largest players in the Carbonated Soft Drinks (CSD) industry. The purpose of this report is to gain insight into the possible strategies that can be applied, in order to expand the overall throat share in the future. History revealed that a highly competitive strategy that was utilized in the past by both companies resulted
Words: 3313 - Pages: 14
While the current ration for Pepsi Co. in 2005 is 1.12:1 The current ratio for 2005 current assets = current ratio = 10554 current asset = 1.12 Current liabilities 9406 current liability The profitability Profit margin is a measure of the percentage of each dollar of sales that results in net income. Profit margin is also called the rate of return on sales. For Pepsi Co. 2005 Profit Margin = Net
Words: 293 - Pages: 2
non-alcoholic refreshment beverage volume 2009 - U.S. soft drink market share – soft drink brands 3.3 Marketing Channels 3.4 Porter’s five forces 4 5 4 2 2 2 2 4 Competitive / corporate strategies of Coke and Pepsi 5 SWOT Analysis 6 Questions 6.1 How has the competition between Coke and Pepsi affected the industry’s profit? 6.2 If it has been such a profitable industry, why have so few firms successfully entered this business over the last century? What are the barriers? Why have Coke and been so
Words: 5585 - Pages: 23
Virtual Tutorial Task 1 – Pepsi – Introduction. This document will analyse the external marketing environment for Pepsi. It will specifically consider the following factors; Socio-cultural, Technological, Economic, Political/Legal and Ecological, and how each of these may influence the firm now and in the near future. Once analysed, this document will then categorize them according to whether they represent an opportunity or threat to the firm and give recommendations on how the firm could
Words: 3387 - Pages: 14
Summary The case traces the history of the struggles both companies encountered during the start-up phase of their business. During the 1990’s, India’s government opened its door to foreign investors and PepsiCo entered into India and Coca-Cola re-entered four years later. Both companies had many difficult situations to overcome and eventually had to recognize that India’s market was very different and a special knowledge, skills and local expertise was needed to be obtained if both companies wanted
Words: 822 - Pages: 4
Coca-Cola and Pepsi are the two greatest competitors in the soft drink industry. The marketing skills that these companies possess are the reason both Coca-Cola and Pepsi are so successful. In 1886, the Coca Cola Company was developed but it wasn't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These two companies have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million
Words: 402 - Pages: 2
[pic] Managing Multinational Corp. Pepsi in UK Company History PepsiCo’s beverage business was founded at the turn of the century by Caleb Bradham, a New Bern, North Carolina druggist, who first formulated Pepsi-Cola. Today consumers spend about $33 billion on Pepsi-Cola beverages. Brand Pepsi and other Pepsi-Cola products – including Diet Pepsi, Pepsi-One, Mountain Dew, Slice, Sierra Mist and Mug brands – account for nearly one-third of total soft drink sales in the United States, a consumer
Words: 2534 - Pages: 11
Running head: ENVIRONMENTAL SCANNING Environmental Scanning MGT/498 May 1, 2012 University of Phoenix Environmental Scanning Pepsi and Coca-Cola serve as prime examples of major competitors in the beverage industry and strive to be different although each company produces a similar product. With the popularity of these corporations at the zenith of existence, each one needs to develop and maintain a competitive advantage that will yield results to their favor. For the purpose of gaining
Words: 1272 - Pages: 6
