04/04/13 Pepsi vs. Coca Cola Debate Julian/aidan Opening statement: Your honor, ladies and gentlemen of the jury, my partner Julian and I are here today, but only one reason to reassure that Pepsi is better than Coca Cola. Pepsi is the better beverage because it consumes less sodium rather than Coca Cola does. Thank you Reason 1. The first reason why Pepsi is the better beverage is because of its low sodium recipe. Of course, the first thing many people think of when they here pop is how unhealthy
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Beer is the fifth most consumed beverage in the world after tea, carbonates, milk and coffee and it continues to be a popular drink. One of the important reasons is that beer is a drink with a pleasant flavor, an attractive color and clarity. To attain these characteristics, Membrane separation technology has become widely used in the food processing industry. The final filtration stage sets for a balance between allowing the passage of dissolved macromolecules that give the beer its flavor and
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This is based on year 2000 annual data. Graphically, this is shown in the following chart: The exhibit also shows the market share of the major players: Coca-Cola, Pepsi, and Other Brands (taken as one) on their product deliveries to retail outlets. It can be seen from Exhibit 7 that the two major players: Coca-Cola and Pepsi combined, dominate on all the retail outlets. This dominance is shown higher in the fountain and vending machine categories. The fountain sales is basically an advertising
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by Pepsi when Pepsi-Cola went into a plan to diversify not just in its beverage industry but in the chips and snacks industry as well. Coca-Cola's CEO Neville Isdell did not want to move in the same direction as Pepsi. He perhaps did not feel it was a great idea to follow Pepsi into diversifying since they were dominated by Pepsi before. Instead, Mr. Isdell stuck with staying within the realm of the beverage industry and sought to have a breakthrough with the non-carbonated drinks. Pepsi-Cola
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The Cola Wars Competitive Strategy Introduction Coke and Pepsi have been going to war for over a century. This war has been fought with prices, with taste challenges, and with advertising. Throughout this bottle battle both companies have remained dominant players in the carbonated soft drink industry and have moved beyond their original products into many new areas. Resources The core resources that have allowed Coke and Pepsi to maintain dominance are their brand image and their marketing
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a. Cola wars begin, Pepsi become stronger. In1950, Pepsi targeted family consumption. In 1963, Pepsi launched “Pepsi Generation” marketing campaign, targeted the young and “young at heart”, this action helped Pepsi narrow Coke’s lead to a 2-to-1 margin. In 1960s, Coke focused on overseas markets, Pepsi battled Coke aggressively in U.S. doubled its U.S. share between 1950 to 1970. b. The Pepsi challenge. In 1974, Pepsi launched the “Pepsi Challenge”, in blind taste tests, Pepsi tried to demonstrate
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Cola Wars Continue: Coke and Pepsi in 2010 Report prepared by Bruno Arnaud Executive Summary Coke and Pepsi have competed for more than a century for the world’s beverage market share. In all this time they have executed many different strategies and taken various decisions concerning the future of their companies. However, during this period, they had always experienced an increasing domestic carbonated soft drink (CSD) consumption. Now, that the CSD consumption is declining, and the non-CSD
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Indian Ethos and Values Ethical Dilemmas faced by Pepsi Co. INSTITUTE FOR INTERNATIONAL MANAGEMENT & TECHNOLOGY, GURGAON SUBMITTED BY: SUBMITTED TO: Swati Khandelwal Ms. Monica Bhardwaj PGPM (2012) (Module Leader) Executive Summary: This assignment is all about
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manera directa y aunque la amenaza de nuevos entrantes siempre estaba presente, habían barreras de entrada; en el ámbito legal por ejemplo se enfrentaban en estos juicios contra imitaciones de la bebida que generalmente fallaban a favor de Coca Cola y Pepsi. También es sencillo observar las barreras estratégicas que ocupaban las dos compañías. Era evidente que tenían una competencia en precios, se peleaban los lugares de venta, buscaban como distribuir las bebidas, se fijaban en lugares geográficos para
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Mustafa Hassan Governors State University Information Security Policy Management Week 2 Assignment Mustafa Hassan We live in a world where there are millions of companies, each with their own corporate vision and mission statements, and not to mention their own corporate goals. The first company I would like to talk about is Coca Cola Company, Their publicly traded and their corporate mission statement is to “To refresh the world, To inspire moments of optimism and happiness, To create value and
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