lower than current liabilities. Considering the number, Cola has current ratio 1.0567 different from Pepsi that has current ratio 1.778. The number shows us that Cola’s policy doesn’t focus on non-current liabilities, on the other hand, Cole’s policy doesn’t focus on long-term debt. However, which one is better able to pay current liabilities? The answer would be Pepsi Co. The reason that I chose Pepsi is policy and net income. If we determine both statements, we can see the big differenced income between
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<Strategic management case analysis-“Cola wars continue”> 1. There are several reasons for soft drink industry to have been so profitable. To calculate profit, we use this formula “Profit=Price*Quantity-Cost”. The sales of soft drink soared after the 1970s based on its increasing availability and diverse flavors. People literally demanded soda more than any other beverages so it affected the quantity. Due to inflation that made overall price higher, consumers felt the real price of
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PepsiCo 2005 Case Analysis June 17, 2009 I. Definition of the Issue The PepsiCo-2005 case study has several issues revolving it. It has the internal issue that PepsiCo has not been able to consistently meet its growth goal of 15+ percent annual increase in earnings for the last 10 years. Its external issues consist of its products as reaching maturity stage industry wise and its divisions, except Frito-Lay North America (FLNA), fail to rank highest in its respective market segments
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Two of the largest and most profitable corporations in the United States are the Atlanta, Georgia based Coca-Cola Company and the New York based Pepsi Cola Company. While both are called "colas" they both attempt to address the same target tastes but from different approaches. Coke was the first on market with what is still a "secret" formula and Pepsi followed with a similar (not exact) taste. Since taste is very much a factor of your personal likes, either or neither may appeal to you or seem sweeter
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PepsiCo owns more than 21% share of soft drink market world wide and has over 30% share in United states alone. Pepsi has many brands in soft drinks alone namely mountain dew, diet pepsi, mirinda etc. Also pepsi has expanded its reach to other products like quaker oats, Tropicana fruit juice, lays potato chips, cheetos, Gatorade etc. One of the Pepsi’s popular product was its ‘ Diet Pepsi’. It was introduced in 1964. Its main highlight was that it was a sugar free drink making it available to all
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WARS CONTINUE : COKE AND PEPSI IN 2006 The case study “Cola Wars Continue: Coke and Pepsi in 2006” focuses on describing Coke and Pepsi within the CSD industry by providing detailed statements about the companies’ accounts and strategies to increase their market share. ‘ Cola war’ is the term used to describe the campaign of mutually targeted television advertisement & marketing campaigns between Coke & Pepsi. Furthermore, the case also focuses on the Coke vs. Pepsi goods which target similar
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[pic] Marketing Plan On Coca Cola Submitted To: Rahima Lecturer of Marketing BBA Department Principle of Marketing Submitted By: 1. Arifur (Team Leader) 2. Koponur Islam 3. R Management"s Achievement Claims Perspective It is to no one’s surprise that Coca-Cola is one of the world’s largest companies. Fourteen years ago, Coca-Cola began building credibility to its investors by never over-promising, just consistently hitting long-term growth targets
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Part I What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? Corporate reputation can be taken as complete inference that its stakeholders carry of an organization. These include both external stakeholders as well as internal ones. This has become a matter of focus for
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Introduction Pepsi-Cola had been around since the late 1800, it was invented by Caleb Bradham, a pharmacist and drug store owner in New Bern, N.C. His invention was sparked from a hot and humid day in N.C., he wanted to invent a refreshing drink that would quench his customers thirst. His mixture of kola nut extract, vanilla and rare oils, became popular with his customers they named it “Brad’s Drink”, in 1898. With the overwhelming respond by his customers and sales of the soft drink, Caleb
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Beverages North America (Pepsi-Cola North America and Gatorade/Tropicana North America) and Quaker Foods North America. PepsiCo International includes the snack businesses of Frito-Lay International and beverage businesses of PepsiCo Beverages International. PepsiCo brands are available in nearly 200 countries and territories. Many of PepsiCo's brand names are over 100-years-old, but the corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana
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