Fall/Winter 2013 13BMKT17H | Marketing Research | 13BMKT17H | Marketing Research | Module Leaders: Dr Aida Nakhla Ms Ahella El Saban Module Leaders: Dr Aida Nakhla Ms Ahella El Saban Table of Contents Introduction……………………………………………………………………… Section 1: Problem Recognition………………………………………….. 1.1-Problem Recognition…………………………………………………………… 1.2- New Coke Problem Recognition……………………………….……….. 1.3- Critical Analysis on New Coke…………………………………………… Section 2: Know the Approach………………………………………………
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1) Nokia History: Nokia has been the top selling smartphone manufacturer for a very long time. At the end of 2012, it became the second largest mobile phone maker in the world. Nokia was one of the first mobile phone manufacturers and brought products with different features and price ranges for different parts of the worlds. Nokia used its own Symbian Operating system in the handsets. Downfall: Nokia failed to improve itself with the changes in the trends in the Mobile phone industry. In the
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Coca-Cola, the iconic soda maker, had its roots in globalization in the early twentieth century. Historically, up until the 1980s, Coca-Cola primarily encouraged the strategy of localization. When Roberto Goizueta became the CEO in 1981, Coca-Cola slowly shifted towards a more standardized policy in an attempt to more effectively penetrate international markets. Within a matter of ten years, Coca-Cola was forced to once again shift its policies because standardization creating growth the corporate
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Marketers for Pepsi Kelly Corporate Headquarters 999 West Big Beaver Road Troy, Michigan 48084-4782 (248) 362-4444 PepsiCo, Inc. 700 Anderson Hill Road Purchase, NY 10577 Dear Concerned/Mr./Ms.,/ Kelly Services is a Fortune 500 hiring firm that provides hiring services to a vast majority of Fortune 500 companies. Existing since
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beverage now known around the world as Pepsi-Cola. After the first advertisement the sales of the new soft drink began to go up. Knowing the importance of good distribution system Pepsi was one of the first to switch from horse drawn transport to motor vehicles. Throughout its existence Pepsi adjusted its marketing strategies trying to keep up with the social and economic conditions of its consumers. During the Great Depression and continuing into the World War II Pepsi emphasized the low prices of the
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Experiment: Materials Needed and Instructions for the Experiment * Materials: * 5 egg shells. Wash and cleaned of the egg whites and yokes * 5 mason jars with lids 5 cola brands. * Coca Cola * Dr. Pepper * Pepsi * Diet Coke * Big K Cola * Masking tape to label each jar. * Log book. This is how I conducted the experiment. I began by pouring one can of each of the sodas into each of the mason jars. Then I had my mom
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India with a population of more the 100 cores is potentially one of the largest consumer markets in the world. With urbanization and development of economy, tastes and interests of the people changes according to the advance nation. Marketing is about winning this new environment. It is about understanding what consumers want and supplying it more conveniently. Marketing deals with identifying and meeting human needs and social needs. One of the shortest definitions of marketing is “meeting needs
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The Five Forces Model – Cola Industry GB 459 21 February 2013 The Five Forces Model – Cola Industry Soft drinks and ‘soda water’ have been around since the 1700’s. In 1835 the first bottled soda water was introduced in the US. In 1876, Root Beer was mass produced for public sale. The Soft Drink / Cola industry rapidly became a booming business. By 1920 the U.S. Census bureau reported more than 5000 bottlers existed. (Zmuda) In today’s modern world, the industry has only grown. In fact
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he case of Coke and Pepsi in India is a lesson that all marketers can observe, analyze and learn from, since it involves so many marketing aspects that are essential for all marketers to take into consideration. Both companies had many difficulties, especially Coca-Cola, and it's useful to observe how it dealt with the different aspects, stating from the political environment of the Indian market and the trade barriers it faced, going through the market entry and penetration strategies considered
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enjoy universal recognition for their company and for their products. Historically, these are the major competitors in the “Cola wars”. They both produce flavored water, regular water, and soft soda drinks. Coca-Cola (Coke) and PepsiCo, Inc. (Pepsi) target all income brackets across the globe due to their ability to produce products which they have convinced millions of people are attractive and reasonably priced. This makes people buy them regardless of their income level. We will review
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