The Coca Cola organization has many different internal and external factors that would affect the four functions of management. Internally, Coca Cola could have a lack of competent employees who could jeopardize the functions. When employees are not up to speed on what the company goals and visions are, this could internally harm the planning, organizing, leading controlling functions. If there is a lack of company funds to back the initial plan or goal, this also would affect the functions. On a
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INNOVATION: THE COCA-COLA CHALLENGE Abstract The Coca-Cola Company fully understands the meaning of innovation as evidenced by their ever-growing brand portfolio and internal processes. In this paper, I discuss Coke's three cola strategy as both a product and service innovation. Such strategy was implemented to widen the market presence of Classic Coke, Diet Coke and Coke Zero. The three cola strategy was developed initially for the purpose of rekindling the growth of the sparkling beverages
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PepsiCo products can be found in nearly 200 countries around the globe. The company has 22 brands that each generates more than $1 billion each in annual retail sales. PepsiCo owns some of the world's most popular brands, including Pepsi-Cola, Mountain Dew, Diet Pepsi, Lay's, Doritos, Tropicana, Gatorade, and Quaker. Our brands are available worldwide through a variety of go-to-market systems, including direct store delivery (DSD), broker-warehouse, and food service and vending (PepsiCo, 2012).
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External Analysis: Macro environment: The environment is constantly changing and therefore also influencing PepsiCo’s operations. Environmental changes which are not directly involved with the company but do influence it can be put in six categories: economic, technological, political, cultural, natural and international changes. These changes and their influence on PepsiCo Canada are described per category. Management R. L. Draft, M. Kendrick, N. Vershinina, the general environment page
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to the “war” going on with Coca Cola and Pepsi. Coca Cola and Pepsi have been around a very long time and have strong brand loyalty to each, which does lead to help profitability for each company but that’s a small factors into why they are so profitable. To get the real reason why profitability has always been there for Coke and Pepsi you have to start by looking at the concentrate producers and the bottlers for each company. These two parts of Pepsi and Coca Cola are extremely interdependent
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How big brands can help save biodiversity Los estudios demuestran que en la actualidad la demanda global excede a la capacidad de producción del planeta, por lo que ahora mismo los 6 mil millones de habitantes de la Tierra, estamos consumiendo 1.3 veces sus recursos finitos y reales, esta sobreexplotación llevará a que en pocos años (cada 7 años la cifra demográfica mundial crece en mil millones de habitantes) cuando seamos 9 mil millones lleguemos a “necesitar” dos planetas para abastecer
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strategy in the competition between Coca-Cola and Pepsi Cola during 1960s in the USA. To what extent is this important to current marketing strategy? Given Name: LANGQIONG Family Name: ZHANG Tutor: Matthew Group 22 Index Page ntroduction Introduction ntroduction............................................................................................. 3 Section 1: Advertising positioning strategy in competition between Coca-Cola and Pepsi Cola in 1960s in the USA.......................
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Oral Report NAME ACC/400 DATE INSTRUCTOR Oral Report The objective of this report is to inform and explain to the CEO the result that was found in the Coca Cola and Pepsi Ratio research. Using financial statement from both Coca Cola and Pepsi I was able to determine both of the organizations, current ratio, receivable turnover, average collection period, inventory turnover, days in inventory and current cash debt coverage. The information gather came from the 2004 consolidated financial
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Abstract Coca-Cola and Pepsi are the two most renowned beverage companies in the country, and they happened to have similar taste. Even until today these two beverages are among the most popular with the consumers. With the vast popularity of the two companies, and there successful brands, there is constant questions asked. In regard to business, the primary question is how the two companies can establish and maintain a competitive advantage through their business strategies. Other
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Over the years Coke and Pepsi managed their rivalry in the carbonated soft drinks (CSD) industry by following some of the tactics identified below. Both companies came up on the market with the same product coca-cola, two different recipes. Coca-Cola was discovered in 1886 in Atlanta Georgia, by pharmacist John Pemberton, while Pepsi-Cola was formulated 7 years later, in New Bern, North Carolina, by pharmacist Caleb Bradham. Since then the two giants, Coke and Pepsi are on a continuous “battle without
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