Cola Wars Continue Coke vs Pepsi in 2010 Submitted by: Dinesh MR (13141) Submitted to: Prof. NR Govinda Sharma Case Description Carbonated soft drinks (CSD’s) are popular drinks constituting very attractive and profitable business for more than a century. This business is capital intensive and was and still dominated for long period by few giants who had patent rights and who gained very high brand recognition over the years. The competition between Coca Cola and Pepsi was very aggressive
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and its position in all aspects of the four Ps. Place The Coca-Cola Company is the world’s largest beverage company with more than 500 brands. They are the number one provider of sparkling beverages, ready-to-drink coffees, and juices/juice drinks. They also sport the world’s largest beverage distribution system that distributes in more than 200 countries. Coke Drinks are sold in convenience stores, Price In 2012, The Coca-Cola Company had a net operating revenue of $48,017,000, a 3% increase
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Running head: COCA-COLA VS. PEPSI Financial Management The Business Enterprise – BUS508 Abstract Coca-Cola and Pepsi are very popular and widely recognized beverage brands in the world. This document will discuss each company’s current ratio and profitability ratio and make conclusions for the company’s profits over the past three years. The document will also discuss based on research which company is more likely to satisfy it stockholders. I will provide rational for determining
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The Price theory of Coca-Cola Company Coca-Cola is a well-recognized soft drink brand in United States. According reports from Coca-Cola in 2012.Coca-Cola Company sells its product around the world in more than 200 countries and has a product portfolio of more than 35,000 drinks. Based on Interbrain’s best global brand 2011, The Coca-Cola brand is worth $74 billion and therefore was the world's most valuable brand. The market type of the Coca-Cola Company The Coca-Cola Company is a monopoly
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market segment. Nevertheless branded products compete with each other, but normally to a lesser degree. Coca-Cola and Pepsi are two companies that share such a competition; they have been battling each other for more than a century. It's a legendary brand rivalry. Read more: http://www.businessinsider.com/coca-cola-vs-pepsi-timeline-2013-1?op=1#ixzz2NHwdKlQR Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is the invention of Caleb Bradham, a pharmacist and drugstore
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RETAILER AND CONSUMER PANELS NIELSEN APRIL 24TH 2014 Catherine SECLET April 24th 2014 Copyright ©2012 The Nielsen Company. Confidential and proprietary. Agenda Part 1 : « Market Research » Market and Nielsen Part 2 : Retailer Panel Part 3 : Consumer Panel Part 4 : How to use Panels ? Framework 2 PART 1A : THE «MARKET RESEARCH» MARKET Catherine SECLET April 24th 2014 Copyright ©2012 The Nielsen Company. Confidential and proprietary. MARKET RESEARCH INSTITUTES MISSION To
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Contents Executive Summary 3 5C Analysis 4 Company: 4 Collaborators: 5 Customers: 7 Competitors: 9 Climate: 11 Segmentation, Target, Positioning 13 Product Mix 21 Communication 24 Going to market 26 Pricing 27 Coca Cola pricing strategy 28 Coca Cola downgrade due to low cost rivals 29 Price gap blowout 29 Lower prices the answer 30 Profitability 30 Customer Acquisition, Retention and Development 31 Strategies used by companies in the carbonated drinks sector 32 Conclusion
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PepsiCo – CocaCola Case Write-Up 11/09/15 Danny Blanks Ben Crook Will Dauterive Alberto Fernandez Zijian “Justus” Jia Case Questions Coke vs Pepsi 1) What is EVA? What are the advantages and disadvantages of using EVA as a measure of company performance? EVA stands for economic value added. EVA is a value based financial performance measure based on Net Operating Profit after Taxes, the invested capital required to generate that income, and the WACC. The primary
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COLA WARS: GOING GLOBAL 1. Reading synthesis The Harvard Review article discuss how the 2 most successful cola companies, Coca Cola and Pepsico, had been struggling in the market since they started their operations. The interesting part is how it explained how each one of the companies developed their market in different countries. In this case, it explained the companies history in Mexico, China and India. What I think is more important to understand is that each country has different
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Managerial Economics Coke vs. Pepsi: An Economic Analysis Rebecca Simmons Managerial Economics Dr Sol Drescher December 4, 2012 Executive Summary In this case study we will do an economic analysis of two major competitors; Coke® and Pepsi®. We will look at the history of these to competitive giants and discuss how they have evolved over the years to become rivals in the 21st Century. In this case study we will
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