students at GSM London. The study also focuses on the identification of products deemed to fall within the ethical category. In addition, the paper also analyzes a case study of PepsiCo, with a view to identifying ways in which it applies ethical issues in its business. It focuses on different strategies employed by PepsiCo in order to continue being a socially conscious business
Words: 2904 - Pages: 12
THESUMMER OF 1898, 1898, THE SUMMER OF AS USUAL, WAS HOT AND HUMID IN NEW BERN, NORTH CAROLINA. SO A YOUNG PHARMACIST NAMED CALEB BRADHAM BEGAN EXPERIMENTING WITH COMBINATIONS OF SPICES, JUICES AND SYRUPS, TRYING TO CREATE A REFRESHING NEW DRINK TO SERVE TO HIS CUSTOMERS. HE SUCCEEDED BEYOND ALL EXPECTATIONS, INVENTING THE BEVERAGE NOW KNOWN AROUND THE WORLD AS ... PEPSI-COLA. 3 PEPSI’S BEGINNINGS PEPSI’S BEGINNINGS Caleb Bradham knew that to keep people returning to his pharmacy, he would
Words: 4882 - Pages: 20
‘Cash Flow Adequacy Ratio’ Analysis of ‘Free Cash Flow / Operating Cash Flow’ Competition Marketing Campaign Innovation References Pepsi (PEP) Background PepsiCo, Inc. is a global food, snack and beverage company. The Company's brands include Quaker Oats, Tropicana, Gatorade, Lay's, Pepsi, Walkers, Gamesa and Sabritas. Pepsico Inc. is registered on NYSE using the ticker symbol of ‘PEP’. Using the available data from 1978 till now, the PEP ticker symbol has seen the stock price increase
Words: 2806 - Pages: 12
PEPSI COLA [pic] Introduction: Pepsi Cola started in the January 1898, from a small Drug store in the city of North Carolina. The owner of the Drug store, Mr. Caleb Bradham, prepared a drink, which the customers called "the Bred Drink". Bred registered this drink with the name of Pepsi Cola in 1903. Then he started his own production at Marco level and established his own company. The business expanded and this drink got fame time. In 1909
Words: 15353 - Pages: 62
positioning/branding of the Pepsi brand Executive summary Pepsi is a global renowned brand produced by PepsiCo, the company that is well organized and operates nearly throughout the world. Pepsi is doing perfectly well in the Pakistani market as a number one soft drink rivaling Coca Cola. Even though Coke’s primary power is its brand name, Pepsi has a quick diversification and aggressive marketing strategies that develops and promotes new ideas and brand packaging. According to an analysis made in the beverage
Words: 1777 - Pages: 8
Diverse Leadership Glen D. Brown Barry University Melbourne, Fl. Diverse Leadership There are many nations in the world we live in. There are so many of them that are poor and there citizen are continually leaving to search for a better life, or for a way to provide for their families in their native land. Immigration has shaped many countries around the globe. This is one reason you see such diverse communities everywhere you go. Immigration is the one of the reasons why it is so critical
Words: 3475 - Pages: 14
Carbonated Drinks Sector Prepared by Sankeerth S (Roll No. 171) Saravanan K (Roll No. 172) Saumil Shah (Roll No. 174) Saumyadeep Mazoomdar (Roll No. 175) Soumya Mukherjee(Roll No. 193) Table of Contents Executive Summary 3 5C Analysis 4 Company: 4 Collaborators: 5 Customers: 7 Competitors: 9 Climate: 11 Segmentation, Target, Positioning 13 Product Mix 21 Communication 24 Going to market 26 Pricing 27 Coca Cola pricing strategy 28 Coca Cola downgrade due to low cost rivals
Words: 7164 - Pages: 29
COKE AND PEPSI IN IT CITY. OBJECTIVE 1. Finding the satisfaction of retailers towards the movement of Coke and Pepsi in terms of value addition and promotional strategies of Coke and Pepsi. 2. Products and quantities offered and the satisfaction different class of customers. Problem Statement Based on the promotional strategies, improvement of distribution efficiency and suggestions for the improvement in terms of the value addition towards the retailers by Coke and Pepsi distributors. Literature
Words: 975 - Pages: 4
achievements, its success did not happen over night as it had its fair share of challenges and obstacles to face over the years. Up until today, the Coca-Cola Company has managed to maintain its products in the market due to its strong marketing strategies that have stood the test of time. As the saying of Heraclitus (n.d.) goes, “the only thing that is constant is change” (n.p.). Similarly, in a world of consumerism, peoples’ needs and wants evolve because of the constantly changing demands of
Words: 1985 - Pages: 8
Pepsi Vs Coca-Cola Which Cola brand is the Better Investment? | - | | | 12 | Pepsi Vs Coca-Cola PRESENCE IN INDIA | www.infobarrel.com | | | 13 | Pepsi Vs Coca-Cola Marketing | www.google.com | | | 14 | Pepsi Vs Coca-Cola Advertising Strategies | www.google.com | | | 15 | Pepsi Vs Coca-Cola Conclusion | - | | | 16 | BIBLIOGRAPHY | - | | | ACKNOWLEDGEMENT I have taken efforts in this project. However, it would not have been possible without the kind support and help of many
Words: 10538 - Pages: 43
