Introduction Branding is « the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generation segregation among competition and building loyalty among customers »(Hislop, 2001). Therefore, this relationship has to be built in order to get loyalty and to create differentiation. Indeed, achieving differention for a brand is one of the keys to success. More precisely, in the retail industry, branding is an effective
Words: 1546 - Pages: 7
Access Article. Published on 11 June 2015. Downloaded on 15/12/2015 18:00:51. This article is licensed under a Creative Commons Attribution 3.0 Unported Licence. PAPER View Article Online View Journal | View Issue Investigating public perceptions of carbon dioxide utilisation (CDU) technology: a mixed methods study† C. R. Jones,*ac D. Kaklamanou,b W. M. Stuttard,a R. L. Radforda and J. Burleya Received 5th May 2015, Accepted 10th June 2015 DOI: 10.1039/c5fd00063g Carbon dioxide
Words: 11497 - Pages: 46
Environmental Psychology Article Analysis PSY/460 March 26, 2012 Environmental Psychology Article Analysis Catastrophic events are incidents that have a sudden and powerful impact that elicit a reaction from people universally (Arkkelin & Veitch, 1995). These kinds of incidents can include nuclear disasters, natural disasters, or terrorist attacks like the attacks that took place on September 11, 2001 (9/11). The examinations of the psychological phenomena that occur from
Words: 991 - Pages: 4
into a number of different categories. For the purposes of this report five major categories including Economic, Social, Cultural, Environmental and Political have been explored and summarised but is by no means exhaustive. The overall effects and impact of globalisation on Australia may well be positive to the general population, but there will always be those who are disadvantaged, and those who have increased advantages. In this report the authors attempt to separate the above mentioned elements
Words: 2370 - Pages: 10
On-screen characters: their design and influence on consumer trust J.T. Luo Mayfair Artist Ltd, Bolton, UK, and Peter McGoldrick, Susan Beatty and Kathleen A. Keeling Manchester Business School, Manchester, UK Abstract Purpose – Previous research has focused on how trustworthiness can be evoked by the physical design of on-screen characters (OSCs) within the e-commerce interface. The purpose of this study is to investigate whether or not the OSCs representation, along with user differences
Words: 10735 - Pages: 43
Title | Findings | Sabbaticals and Employee Motivation: Benefits, Concerns and Implication | There are some suggestions about the business researchers and practitioners should be study the literature on “360-degree feedback”and evaluation research or may can develop somecomprehensive survey instruments and objective measures regarding the use of sabbaticals. Besides that, there are also needs to establish reliability, validity, and measurement invariance. Finding shows that may have to develop
Words: 2418 - Pages: 10
2012 The research study that I participated in, Does Message Framing Matter, was conducted to determine the effect of message framing on an individuals perception and response to the structure/communication of specific messages. I believe the researcher was trying to determine the overall influence of specific arrangement and communication of instructions had on each individual and how this arrangement would affect their decisions. Message framing can significantly influence the behaviours and
Words: 389 - Pages: 2
DO SOCIAL MEDIA MARKETING ACTIVITIES ENHANCE CUSTOMER EQUITY/VALUE PERCEPTION? | By GUL KHAN. | Thesis submitted to the Lahore School of Economics in partial fulfillment of the requirements for the degree of [MBA] | [2013] | [Word count] Supervised by: [Ms. SHAMILA KHAN] 1. Introduction The luxury market is a high revenue market across the globe and is continuous on rise. This rise can be increased through expansion for the existing and new brands. This industry is a
Words: 1966 - Pages: 8
AS/NZS ISO 31000:2009 Accessed by UNIVERSITY OF TECHNOLOGY SYDNEY on 27 Feb 2012 Risk management— Principles and guidelines AS/NZS ISO 31000:2009 This Joint Australian/New Zealand Standard was prepared by Joint Technical Committee OB-007, Risk Management. It was approved on behalf of the Council of Standards Australia on 6 November 2009 and on behalf of the Council of Standards New Zealand on 16 October 2009. This Standard was published on 20 November 2009. The following are represented
Words: 10615 - Pages: 43
1. Power and difference b/w power and influence. Ans. According to Robbins and Judge, “Power is a capacity that A has to influence the behavior of B so that B acts in accordance with A’s wishes.”(2015).The most important aspect of the power is that is a function of dependency. The greater the B’s dependence on A, the greater is A’s power in relationship. For example, if you want a college degree and have to pass a certain course to get it, and your current instructor is the only faculty member in
Words: 3281 - Pages: 14
