The Authors Călin Gurău, GSCM-Montpellier Business School, Montpellier, France Abstract Purpose – The purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marketing communication
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The International Accounting Standards Board (IASB) has one main role; this main role is to promote the use of accounting standards and to bring convergence of international financial reporting standards and national accounting standards. Other roles IASB consist of develop drafts of International Financial Reporting Standards (IFRS) and to carry out tasks alongside with the International Financial Reporting Committee (IFRIC), where the IASB role is to approve the interpretations by the IFRIC. Australia
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Executive summary This report seeks to define Environmental sustainability and examine its importance in the contemporary world of corporate dominance in the world arena. Business activities are regularly having an increasing contribution to environmental problems and threatening sustainability. Phenomena like climate change and extreme weather events have evidenced the effects of relentless use and overuse of natural resources. The need for environmental sustainability has become important now
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Product Launch MKT/571 June 3, 2011 Product Launch Plan Raven’s Outreach Center is a homeless shelter for male veterans the center is in need of a new product launch that will increase awareness about the homeless veterans in Baton Rouge and surrounding areas. Team E has created a plan outlining the services that Raven’s Outreach Center currently offers along with the new services that can be implemented within the business. The plan below also discusses the challenges that Ravens
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after they had departed from England. When the other settlers finally arrived at Virginia, John Smith was pompous and refused to give up his power of council president to anyone else. However, he eventually turned over his power to Captain George Percy. When around four hundred new settlers arrived in Jamestown, it caused immense damage to the already wavering colony. When the letters of the new expedition arrived in Jamestown during the following summer, they returned to only sixty settlers still
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Protegrity Brand Management By………………………… Presented to Dr. /Prof……… Course…………………………… December 04, 2011 Protegrity: Refreshing Life Table of Contents Introduction to the company and the brand 3 Brief description of the selected company (Brand) 4 Introduction to Brand and Designing a Branding Strategy 5 Branding in relation to consumer physiologically and socially 6 Brand development and Justification of brand development decisions 7 The impact of the Internet and Advertising
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The excitement of American sports fuels many lives of ardent fans in this country, especially fans populated in the South. Ethan Hughes is no different. Living in a rural community with a population of about 26,000 there aren’t a plethora of activities and hobbies from which to choose. Residents in Bradford County typically hunt, fish, or play sports and for Hughes, he chose the sports route. Hughes began playing basketball at a young age, and his love for sports hasn't stopped growing since
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"If I know what love is, it is because of you." - Hermann Hesse (1877-1962) German-born Swiss Novelist, Poet "Listen to my heart, can you hear it sing: Come back to me and forgive everything." - Moulin Rouge (The Movie) "I have learned not to worry about love; But to honor its coming with all my heart." - Alice Walker (1944~) American Author, Critic "Love is an act of endless forgiveness, a tender look which becomes a habit." - Peter Ustinov (1921-2004) English Actor, Author, Director
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In the 1900s, the food and labor industry were far from perfect. Food was produced in plants that were ridden with diseases and vermin, while workers were exposed to unsafe labor conditions and horrible treatment. To uncover these issues, Upton Sinclair wrote The Jungle, a novel about the meatpacking industry of Chicago in the early 1900s. His upbringing and what was happening in the country during his life heavily weighed in on his reason to write the novel. Because of his socialist views and realistic
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Orser. In women’s figure skating, Elizabeth Manley surprised everyone and had a flawless skate which helped her obtain the silver medal after one of her competitors had a poor skate. Two out of the three bronze medals came from alpine skier Karen Percy, her first bronze came from her debut in the women’s
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