Wheeler (2006) indicates that strategically managed a brand will generate awareness and loyalty as it is the core of sales and marketing activities. As in today’s world, brand is an identity in showing differentiation between themselves with other competitors. Brand shows an image, which being perceived by other parties which includes people, consumers, managements and even employees. This is not showing products that being sold in the market, but it is an expression that being given to the brand
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International Journal of Market Research Vol. 54 Issue 4 Children’s attitudinal reactions to TV advertisements The African experience Ayantunji Gbadamosi Robert E. Hinson University of Ghana University of East London Eddy K. Tukamushaba Irene Ingunjiri Strathmore University Hong Kong Polytechnic University This paper is aimed at exploring African children’s attitudinal reactions to television advertisements . A total of 65 children from four African countries – Ghana, Nigeria, Kenya
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Use of Unobtrusive Human-Machine Interface for Rehabilitation of Stroke victims through Robot Assisted Mirror therapy Gautam Narangi, Arjun Narang2, Soumya Singhi luhani Lempiainen Electrical and Electronics Engineering, Bharati Managing Director Vidyapeeth's College of Engineering, New Delhi, India Deltatron Oy Ltd. Department of Electronics and Instrumentation, Birla Helsinki, Finland Institute of Technology and Science, Pilani, India jle@deltatron.fi gautam2410@gmail
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Journal of Business & Industrial Marketing Green marketing in B2B organisations: an empirical analysis from the natural‐resource‐based view of the firm Elena Fraj Eva Martínez Jorge Matute Article information: To cite this document: Elena Fraj Eva Martínez Jorge Matute, (2013),"Green marketing in B2B organisations: an empirical analysis from the natural#resource#based view of the firm", Journal of Business & Industrial Marketing, Vol. 28 Iss 5 pp. 396 - 410 Permanent link to this document: http://dx
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that suggest that Pop art is another representation of profit-based propaganda? Select works from two or three artists to examine this question. Pop art was born out of the needs of Post-war America and its capitalist driven economy, where consumption was key and everything was a commodity that had to be readily available. The diversity within the movement arose from how the Pop artists approached this culture of post-war America, whether it was through parody, fetishization, or just pure replication;
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Module Code: PM002 Class/Group: Group C Module Title: Research Design and Critique Assessment: Full Research Proposal Assignment Title: An investigation into the factors that influence the Glaswegian public’s choice of car. Student ID Number: 2059626 Date of Submission: November 29th, 2012 An investigation into the factors that influence the Glaswegian public’s choice of car. Rationale The number of automobiles had risen to over
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MKTG203: Assignment 1 Thursday7.00_MR_17 New trends in consumer behaviour and brand personality have gained increased global attention, particularly in cosmetic products. This report will critically analyse the rapidly growing beauty and cosmetics market in China through the consumer behaviour concepts of consumer materialism and brand personality. Both of these aspects will be examined in relation to the similarities and differences present within the Australian
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Tool 3. Demand Analysis Economic Analysis of Tobacco Demand Nick Wilkins, Ayda Yurekli, and Teh-wei Hu DRAFT USERS : PLEASE PROVIDE FEEDBACK AND COMMENTS TO Joy de Beyer ( jdebeyer@worldbank.org) and Ayda Yurekli (ayurekli@worldbank.org) World Bank, MSN G7-702 1818 H Street NW Washington DC, 20433 USA Fax : (202) 522-3234 Contents I. Introduction 1 Purpose of this Tool 1 Who Should Use
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9 Kazakhstan Kazakhstan Energy report (Forecast closing date: August 6th 2009) Energy consumption, international comparison (m tonnes oil equivalent) Kazakhstan US Japan China Germany Source: Economist Intelligence Unit. 2004 a 60 2,354 530 1,418 346 2005 a 68 2,362 527 1,567 343 2006 a 70 2,362 b 527 b 1,718 344 2007 b 74 2,370 522 1,853 347 2008 b 78 2,338 510 1,977 347 2009 c 76 2,284 490 2,003 339 2010 c 76 2,274 492 2,094 338 2011 c 77 2,272 496 2,207 338
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Question 1 Describe a task that you’ve done recently for which you exerted a high level of effort. Explain your behavior, using any three of the motivation approaches described in this COURSE. Motivation is essential to almost any aspect of life. Nature has an intrinsic motivation; it does what it does in and out of itself, without further reflection. There are few humans on this planet who do not question or reflect on their motivation for certain tasks every day. And yet, it is such an underdeveloped
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