Journal of Consumer Behaviour, J. Consumer Behav. 11: 406–414 (2012) Published online 23 May 2012 in Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/cb.1385 Does an iPod make you happy? An exploration of the effects of iPod ownership on life satisfaction ANTJE COCKRILL* School of Business and Economics, Haldane Building, Singleton Park, Swansea University, Swansea SA2 8PP, UK ABSTRACT The Apple iPod is currently the undisputed leading product in the global MP3 player market. This competitive
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Effects of Alcohol on Society Halyna Strembitska Submitted to: Tarisa Matsumoto-Maxfield In fulfillment of course requirements for English 205 It is 11.40 p.m. on a Monday night and Darren is doing something he has not done
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SAJMMR Volume 1, Issue 3 (December, 2011) ISSN 2249-877X Pu b l i s h ed b y : S o u th As i a n Aca d e m i c Re s ea r ch J o u rn a l s SAJMMR: South Asian Journal of Marketing & Management Research RURAL RETAIL REVOLUTION: THE RISE OF RURAL MARKET ASHISH GUPTA* *Research Scholar, School of management Studies, Motilal Nehru National Institute of Technology, Allahabad, India. ABSTRACT “The future lies with those companies who see the poor as their customers." C. K. Prahalad Strategic
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considerable public attention in the past years, with a large number of initiatives developed by different stakeholders such as policy makers, retailers (e.g. France, Intermarché, 2014) and NGOs (e.g. Denmark, Stop spild af mad, 2014), and research projects that have and are exploring the issue (CONANX; FUSIONS). Furthermore, the European Parliament has called for 2014 to be the ‘year against food waste’ (EP, 2014). It is known that consumers avoid deformed food (Loebnitz & Grunert, 2014) and foods
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ELIZABETH CITY STATE UNIVERSITY Is there a significant negative correlation between binge drinking and social relationships with traditional and non-traditional college students, ages 18-24? Stephenson, Shamiya Dr. Gray Seminar in Sociology 12.8.2013 Table of Contents Abstract……………………………………………………………………………………………………………………………..........…….3 Chapter I…………………………………………………………………………………………………………………………….…...........3 Introduction...............................................
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Author's personal copy Information & Management 47 (2010) 53–59 Contents lists available at ScienceDirect Information & Management journal homepage: www.elsevier.com/locate/im User acceptance of hedonic digital artifacts: A theory of consumption values perspective Ofir Turel a,*, Alexander Serenko b,1, Nick Bontis c,2 a College of Business and Economics, California State University Fullerton, P.O. Box 6848, Fullerton, CA 92834-6848, USA Faculty of Business Administration, Lakehead
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Sharma A Management Project Report On Reaching out to Rural India: A Study on Consumer Durable PREPARED FOR Prof. Dhananjay Singh MARKETING INSTITUTE OF MANAGEMENT TECHNOLOGY HYDERABAD BY ANIRUDH SHARMA STUDENT INSTITUTE OF MANAGEMENT TECHNOLOGY 15st Oct. 2015 1 ACKNOWLEDGEMENT I would like to thank my faculty guide Prof. Dhananjay Singh for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their
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product of wine, however it is recommended that other product attributes are customised to appeal to the Chinese market. When promoting Glandore wine in the Chinese market there should be use of advertising, public relations, sales promotion and personal selling. Table of Contents Executive Summary ……………………………..…. 2 1. Introduction ………………………………………………... 4 2. 2.1 Market Entry………………………………………………4 2.2 Recommendations ………………………………………5 3. 3.1 Product Standardisation
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Electron Commerce Res (2006) 6: 57–73 DOI: 10.1007/s10660-006-5988-7 Community based innovation: How to integrate members of virtual communities into new product development Johann Fuller · Michael Bartl · Holger Ernst · ¨ Hans Muhlbacher ¨ C Springer Science + Business Media, LLC 2006 Abstract Online consumer groups represent a large pool of product know-how. Hence, they seem to be a promising source of innovation. At present, except for open source software, little is known about how
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Office Hours: 9 AM-5 PM Consulting Hours: Monday 11:00 AM-1:00 PM & Wednesday 11:00 AM-1:00 PM (kindly confirm your schedule via email for these days) Office Location: Room No: 102 Block II EVALUATION 1. Group Project 2. Individual Project 01 3. Individual Project 02 4. First Term 5. Second Term 6. Final Examination 15 % 10 % 05 % 15 % 15 % 40 % RECOMMENDED BOOKS: Publisher Name & Edition S.No Book Name Author/s Name 1. Consumer Behavior Schiffman and
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