Personality matters to the Marketers Aren’t organizations concerned that their marketing strategies are based on half-baked knowledge and information? Aren’t organizations always concerned of dropping sales? If marketers are trying to get to the moon with a bunch of sky rockets strapped to the back of the chair, they are never going to get their goals in place. It might push them somewhere, but not precisely where they want to go. But, the million dollar question remains, how to know what the consumers
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