An initiative to find whether the congruence of individual personality and brand personality influence the buying behaviour favorably Abstract This study is conducted on students of xxxxx University to test the hypothesis (does the congruence of individual personality and brand personality influence the buying behaviour favourably?). The results would describe if an individual’s personality similar to that of the brand will result in preference for that brand in purchasing decisions. The study
Words: 2442 - Pages: 10
TITLE An Evaluation of Personality-Job fit at ZANTECH Limited TABLE OF CONTENTS PAGE # 1.0 INTRODUCTION ………………………………………………………………………..1 1.1 RATIONALE … 1.2 RESEARCH AIM 1.3 RESEARCH QUESTION ……… 1.4 RESEARCH OBJECTIVES 2.0 THEORETICAL ANALYSIS …… 2.1 ACADEMIC THEORY, CONCEPTS AND MODELS 2.2 CURRENT STATE OF RESEARCH 3.0 RESEARCH
Words: 3919 - Pages: 16
Personality is a set of traits and characteristics that relate to a person's emotions, motivations, interpersonal interactions, and attitudes. Personality is different from ability. Personality is meaningful to management, because employees' personalities may dictate how well they perform their jobs. Personality may indicate how hard a person will work, how organized they are, how well they will interact with others, and how creative they are. Personality is a trait. That is, personality is enduring
Words: 298 - Pages: 2
The Big Five Theory of Personality is five major dimensions of human personality. The OCEAN model is what these five dimensions are often referred to as. The term OCEAN is an acronym for Openness to experience, Conscientiousness, Extraversion, Agreeableness and Neuroticism. It narrows down your personality into five categories and lets you know what your tendencies may be. I received a score of 20 for Openness to Experience/Intellect. My score for this represents a conventional, narrow interests
Words: 819 - Pages: 4
MKTG203: Assignment 1 Thursday7.00_MR_17 New trends in consumer behaviour and brand personality have gained increased global attention, particularly in cosmetic products. This report will critically analyse the rapidly growing beauty and cosmetics market in China through the consumer behaviour concepts of consumer materialism and brand personality. Both of these aspects will be examined in relation to the similarities and differences present within the Australian
Words: 2817 - Pages: 12
Personality Reflection Katie Smit PSY/250 August 20,2011 Dianne Hinz Personality Reflection Every individual has a different idea and thought about self and how self makes up their entire being. Self is made of the human’s own biology his or her cognitive process and perception of oneself compared to others. This paper is going to look at the concept of self and how this relates to real-life; situations affect a person’s self-efficacy and esteem. Personalities are made up of the characteristic
Words: 1090 - Pages: 5
Professional Development Plan Edwin Julio LDR/531 April 11, 2016 Professor Scott Bruner Professional Development Plan This paper will be evaluating the results from the DISC assessment that each team member in Learning Team A completed. This learning team has five members including myself as the manager. The goal will be to view the results and figure out how each team member will work separately as well as within a group setting. The benefit of the assessment is to have each team member
Words: 1086 - Pages: 5
Big Five Personality Assessment Link to my result: http://www.outofservice.com/bigfive/results/?oR=0.725&cR=0.472&eR=0.406&aR=0.667&nR=0.719&y=1990&g=f The Big Five Personality test is a personality assessment test. It is a short and fast assessment. The traits it looks at are extraversion, agreeableness, conscientiousness, emotional stability and openness to experience. I took the test and agreed with my results. That was, until I read the books interpretation. My results were fairly accurate
Words: 459 - Pages: 2
Blog on Trait Theory PSY/450 August 11th, 2014 Dr. Peprah Blog on Trait Theory One of the major personality theories that every human carries is the trait theory. This trait theory has five other traits that are “known as the Big Five.” (allpsych.com) They are: 1) Openness to experience, 2) Conscientiousness, 3) Extroversion/Introversion, 4) Agreeableness, and 5) Neuroticism. This also makes an acronym of the word OCEAN and they are considered the basic traits that underlie the trait personality
Words: 835 - Pages: 4
Personality Organizational Behavior Assignments Please describe each of the "Big 5" personality traits. For each trait, provide an example of how it might contribute positively to an individual's performance. Develop a response that includes examples and evidence to support your ideas, and which clearly communicates the required message to your audience. Organize your response in a clear and logical manner as appropriate for the genre of writing. Use well-structured sentences, audience-appropriate
Words: 374 - Pages: 2
