Introduction: Apple Company was developed on April 1st, 1976 by co-founders named Steve Jobs and Steve wozniak in Cupertino California. The company was named “Apple Computers” best known for its Machintosh PCs in the 1980s and 90s. The first computer created was the Apple1 in 1976, which did not have much success; in 1978 the Apple11 was introduced to the market and was successful for many years. On January 9th, 2007 “Apple Computers” was renamed “Apple Inc.” to reflect the shift in focus towards
Words: 1205 - Pages: 5
Implementing situation analysis to identify marketing opportunity For a marketer, the most important aspect of marketing management is to analyze the recent and changing trends in the market, conduct a situational analysis and meet the demands of their consumers. Trend Analysis is the practice of collecting information, analyzing it and them attempting to spot a pattern or ‘trend’ in the information. After spotting the trend in the information, marketers follow it to come up with ideas in order
Words: 4953 - Pages: 20
SWOT Analysis Strength * Samsung is famous for its innovative designs in electronics * Largest share in phone market and retains second position in smartphone market * Samsung sponsored Olympics to establish itself as a global brand. * Strong team of marketing team * Samsung their very creative to come up with promotional strategies to uplift their brand * Strong innovative advertising strategies to improve in product design * Produce best products with lost cost and
Words: 633 - Pages: 3
Introduction After six quarters of record sales, acknowledges, and awards; HTC stock price, a Taiwan base handset manufacturer, started to going down in Q1, 2012. The main reasons include a fight with Apple on smartphone IP, the market reaction on the integration of the main OS suppliers (Android of Google and Microsoft Mobile) with cellphone manufacturers (Motorola and Nokia), and the launching of a new category of handset device, the tablets.
Words: 3365 - Pages: 14
1.0 STRATEGIC PROFILE AND CASE ANALYSIS PURPOSE 1.1 Strategic Profile The case study is about the challenges faced by Stephen Elop who is the new appointed president and Chief Executive Officer of Nokia Corporation in year 2010. Stephen Elop as the former head of Microsoft’s Business Division3 (MBD), was brought in to fix the numerous problems faced by the world’s leading mobile phone company, Nokia. His task for entering Nokia is an exertive job because he is expected to reverse not only Nokia’s
Words: 9506 - Pages: 39
business environment, change or die becomes a necessary law. There are some major forces such as political, technological, economic, social, legal, and environment that can make changes the way of business of firms. This assignment will analysis how the temporal and PEST environments influenced to cause challenge and decline to Nokia’s market share based on the multiple-cause diagrams describe in the case. i. Political Factors The political factors are important for the operation of Nokia, because
Words: 1903 - Pages: 8
Inês Sousa | Iris Neto | José Aleixo Maria Osório | Pedro Castro STRATEGIC MANAGEMENT SMARTPHONES Professor Francesco Castellaneta FIND INSIDE Table of Contents I. INTRODUCTION 2 o II. Mission, Vision, Core Values 2 INDUSTRY ANALYSIS 3 o o o o Pest analysis 3 Porter’s Five Forces of Competition Framework 4 Market Segmentation 5 Key success factors 8 III. COMPETITVE ADVANTAGE ANALYSIS 9 o o o Emergence of Competitive Advantage 9 Porter’s Value Chain 12 Porter’s Generic Strategies
Words: 11144 - Pages: 45
Apple iPhone Table of Contents Introduction 3 Changes and Implications 4 Technology’s Rapid Development 4 Applications’ Rising Importance 6 Economical Situation 7 Smartphones as Substitutes 10 Smartphones as a “Trend” 12 Conclusion and Future Outlook 13 Bibliography 14 Appendix 16 Introduction As we step into a new decade, we are experiencing tremendous changes in the technological environment with constantly emerging advancements. Innovations are appearing everyday in
Words: 4035 - Pages: 17
report provides an analysis and evaluation of the three levels of the marketing environment of iPhone 5. It analyses the relationship between the influence of internal, macro and microenvironment on the product development and the potential success of iPhone 5 in the UK market. The internal environment will be examined by concentrating on product’s strengths, weaknesses, opportunities and threats and its innovative features, using a SWOT analysis. A comparison between previous Apple products and iPhone
Words: 4153 - Pages: 17
PEST Analysis for the Apple Smartphone 1) Political Environment From the political point of view Italy is an ideal country where to export our product. It has good international relationships, especially with other EU countries where we are already present and with the USA. There are no restrictions to the importation or the exportation of capitals and goods. The accounting system follows the International Accounting Standards (IAS), the same adopted by all EU countries, and quite similar to
Words: 512 - Pages: 3
