Table of Content 1. Executive Summary…………………………………………………………………………P.1 2. The Challenge………………………………………………………………………………..P.2 3. Situation Analysis……………………………………………………………………………P.3 3.1 PEST Analysis……………………………………………………………………………P.4 3.2 SWOT……………………………………………………………………………………..P.5 4. Market segmentation………………………………………………………………………P.6 5. Market Positioning………………………………………………………………………….P.8 6. Alternative Marketing Strategy…………………………………………………………….P.9 7. Product……………………………………………………………………………………P.10 8.
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primary research has been done to arrive at the conclusions. An analysis of the different prevalent formats has been done and based on the findings a framework has been proposed for the business of retail in rural India. Literature review:-‐ Considerable amount of research has gone into defining
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Pakistan came into being on 14th August, 1947; sufficient banking services were available in the areas forming Pakistan. Out of the total branches of the nearly 3,500 in the undivided India, as many as about 1,500 branches were existing in these areas. It was agreed between the two countries that reserve bank of India shall continue to function in the Pakistan territory until 30th September 1948 and that Indian notes would continue to be legal tender at Pakistan until 30th September 1948. Unfortunately
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INDEX INDEX 1 1. Introduction: 2 Definition of Strategic Management: 5 Literature Review: 9 Literature review analysis: 11 About Unilever: 12 Objectives: 16 Strategy of the company: 17 2. Research Methodology 22 Research Approach 23 Research Methodology 24 Research Methods: 25 Resource Requirements 25 Limitations of the Study 25 Employee’s performance 28 Nature of Competitive Environment of the company 30 Effective factors: 31
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we are also providing a combination of all the sources in one single device. Features * One of its kind * Easy to use * Takes less space * Compatible * Light weight * Very helpful during emergency Environment Analysis: SWOT Analysis - Strengths * Portable It can be carried anywhere just like a laptop charger and fits easily into the laptop bag. * No charging point required Once the plate is
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that the product and services can bring to customers 11 Unique features of the product and service 11 4. Market Analysis 12 Global and industry overview 12 Global outlook 12 Local outlook 12 Porter Five Forces 13 PEST Analysis 14 Political 14 Economic 15 Social 16 Technological 16 Competition Analysis 16 SWOT Analysis 18 Market Trends 18 Segmentation Analysis 19 Target Market (size in terms of number of potential customers or potential dollar volume) 22 5. Marketing
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Table of Content Question 1 3 PEST analysis 3 Porter’s 5 forces 5 Question 2 6 Michael Porter's Generic Competitive Strategies 6 Threshold Resources 7 Core Resources 7 Question 3 8 Ansoff Matrix 8 Market penetration 9 Product development and Market development 9 Organic development 10 Question 4 10 Johnson and Scholes framework of Suitability, Feasibility and Acceptability 11 SABMiller’s strategic priorities: 11 Constraint of acquisitions 13 Reference 14
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Sector: Telecom Industry Analysis: Telecom The Indian Telecommunications network is the third largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world. The telecommunication sector continued to register significant success during the year and has emerged as one of the key sectors responsible for India’s resurgent India’s economic growth. The mobile services were commercially launched in August 1995 in India. Driven by wireless
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INDUSTRY INTRODUCTION: Background Tea is indigenous to India and is an area where the country can take a lot of pride. This is mainly because of its pre-eminence as a foreign exchange earner and its contributions to the country's GNP. In all aspects of tea production, consumption and export, India has emerged to be the world leader, mainly because it accounts for 31% of global production. It is perhaps the only industry where India has retained its leadership over the last150 years, along with
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General Motors: General Motors Corporation (GM) is a multinational automobile manufacturer created in 1908.its headquarter is in the United States. GM is the world's largest automaker as measured according to the global industry sales. GM is the proud sales leader in the automotive industry for the for the last 77 years. As of 2008, General Motors employs about 266,000 people around the world. It manufactures its cars and trucks in 35 different countries. The famous brands under the umbrella of
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