the leading full service telecommunications and information Service Company in Australia as well as to expand its presence internationally. (Telstra Website, 2008) Telstra, originally Telecom Australia was established in 1901 by the Postmaster Generals Department to manage all domestic phone services. Telecom Australia continued to be operated by the Postmaster Generals Department until 1975. In 1989, Telecom Australia became the official Telecommunications Corporations for all domestic and international
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MARKETING FUNDAMENTALS: LECTURE 2: RAZZAQUE MARK1012: LECTURE 2 MARKETING STRATEGY & MARKETING ENVIRONMENT Mohammed Abdur Razzaque: School of Marketing Associate Professor MARK1012: LECTURE 2A Marketing Strategy Strategy Marketing Environment Consumer and Business Market Introduction to Marketing Marketing Research 1 MARKETING FUNDAMENTALS: LECTURE 2: RAZZAQUE Lecture objectives 1. 2. 3. 4. 5. Explain company‐wide strategic planning and its four steps Di
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Apple SWOT analysis 2014 Your best insight into Apple's strengths, weaknesses, opportunities and threats this year. Company background Name | Apple Inc. | Industries served | Computer hardware Computer software (iOS, OS X, Safari, iLife, iWork, iMovie, iPhoto) Consumer electronics (iPod, iPhone, iPad, Apple TV and Mac products) Digital distribution (iTunes store, iCloud, App StoreSM, Mac App Store) | Geographic areas served | Worldwide (retail stores in 14 countries and online stores
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than 36 markets worldwide, and the Company’s global independent sales force exceeds 2.4 million employees. Since 1990, Mary Kay, Inc. has experienced significant growth, opening in more than 20 new markets around the world, including Argentina, Australia, Brazil, Canada, China, Germany, Hong Kong, Mexico, Portugal, Spain, the UK, and the US. The company has also expanded its manufacturing to a facility in China that serves the company’s subsidiaries in the Asia Pacific Rim. With a diversified portfolio
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Introduction 3 3. Current Company Situation 3.1 Past Performance Assessment 3 3.2 Current Company Activities 4 4. External Analysis 4.1 PEST 5 4.2 The Five Forces 6 4.3 SWOT - Opportunities and Threats 8 5. Internal Analysis 5.1 Value Chain 9 5.2 Functional Analysis 11 5.3 SWOT - Strengths and Weaknesses 11 6. Strategic Issues and Key Problems 12 7. Development of Different Strategies 7
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the largest health and fitness club business in the world. From a single club opening in UK, Fitness First has expanded in Europe, Asia, and Australia through a combination of existing businesses and continuous investment in new club openings. In this report I will outline Fitness First marketing strategy with different tools such as SWOT analysis, PEST analysis, etc. Additionally, I will give recommendations to improve and optimize the recent marketing strategy. Data and Facts: • Fitness First
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economy whilst becoming the pathway for a better desirable outcome for countries and nations. Globalisation encourages international partnership but extraordinary cognitive skill in risky decision-making required for domestic competitiveness. In Australia, competition is one of the key priorities in Business strategies for long-term success. Thus to be competitive in the market, it is crucial for Malaysia Giant Company to study the Australian business external environmental factors. The three most
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coffee. So, Starbucks is always the first choice of many people. The purpose of this report is to investigate about how Starbucks can expand their market in Singapore. This report will provide the background of the company and country. A SWOT analysis, PEST analysis and Porter’s 5 forces also will be provided in this report. Lastly, this report will give the recommendation and conclusion. 2. Company Background Starbucks is mainly famous for selling coffee, but it also sells other hot and cold beverages
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Brand Audit Report: MORTEIN [Year] hynix computer [Pick the date] Declaration Hereby I, Rauha Rafiq, declare that this research report is my own original work and that all sources have been accurately reported and acknowledged, and that this document has not previously in its entirety or in part been submitted at any university in order to obtain an academic qualification. Abstract The main question addressed in this research study is ‘How can Mortein improve upon their current brand
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Canada and Asia. In addition, to this mayhem the industry has gone through main structural changes since 1990s. There were four airlines on the essential routes but currently they are two. In 2000, the local trunk routes were controlled by Ansett Australia and Qantas Airways with new competitors Impulse Airlines and Virgin Blue rising in niche market. Currently the industry has irregular two airline structures, with Qantas leading since its occupation of Impulse Airlines in 2001 and the Ansett group’s
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