BM012-3-2-EMKT Individual Assignment | Table of Contents 1.0 INTRODUCTION 3 2.0 STRATEGY IDENTIFICATION 4 2.1Marketing Mix 4 2.11 Product 4 2.12 Price 4 2.13 Place 5 2.13 Promotion 5 3.0 ENVIRONMENTAL ANALYSIS 8 3.1 SWOT Analysis for Starbucks 8 3.2 PEST Analysis for Starbucks 10 3.21 Political 10 3.22 Economic 10 3.23 Social 11 3.24 Technological 11 4.0 E_MARKETING PLAN 14 4.1 E-Marketing Strategic Planning 14 4.11 Segmentation 14 4.12 Targeting 15 4.13 Differentiation
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Identify the internal and external context for risk management Introduction: in the October of 2015, MacVille has started a relationship with a small village that grows coffee beans called Papua New Guinea (PNG). The business will provide equipment and high-level skilled training to the village in exchange for cheaper roast beans. Internal context: MacVille is an Australian coffee supply business. It imports and supplies top quality coffee for cafes and restaurants. Their vision is “Within five
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Waiters, 4 Cleaning staff, 2 Bartenders Step 1- Where are we? PEST analysis Political variables Hungary Taxation of Employees General employment law environment Employment agreements HACCP – Hazard Analysis Critical Control Point Economic Factors Economy of Hungary The National Bank of Hungary - 2% GDP growth Inflation Social Factors Population of Budapest Buda side population Social differences between Buda and Pest Technological Factors Streamlining business practices, operating
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for external analysis. Every group member should contribute to the presentation, which should be about 20 minutes (15 minutes for presenting, 5 minutes for Q&A) and include the use of one or two PowerPoint posters. • Case Study 1: Apple Inc’s iPhone: can iPhone Maintain its Initial Momentum? (Ghauri and Cateora, 2010). Note: This case study is not graded, but formative feedback will be given verbally at the end of each presentation. Brief: 1. Carry out a PEST- analysis for iPhone in
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Porter’s model in an even more practical way, including: mapping the competitive forces, which can vary significantly over market and competitive terrain and within the same industry; understanding its dynamics; prioritizing the forces; doing macro analysis of the sub-drivers of each of the five forces; exploring key interdependencies, both between and within each force. Copyright © 2006 John Wiley & Sons, Ltd. Introduction When Michael Porter conceived the five competitive forces model, it propelled
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information to make this project successful. Thank you Executive summery From this project it covers all the aspects of activities of ACBT organization with regarding for the move for the new market.via this project reader can understand wt kind analysis and to be made in entering to a new market and how it would be done. And also the reader can know the importance of market orientation as well the distribution arrangements for a service organization in a new market. mean time reader can understand
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the Company ............................................................................................... 7 Situational Analysis .......................................................................................................... 8 Macro Analysis ................................................................................................................. 9 PEST Analysis .............................................................................................................. 9 Political
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TABLE OF CONTENT Executive Summary 4 Business Mission 4 External Marketing Audit 5 Macro-environment - PEST Analysis 5 The Market 6 Competition for Oreo in the Polish market 7 Internal Marketing Audit 8 Operating Results 8 Strategic Issue Analysis 8 Marketing Mix Effectiveness – 4 P’s 9 SWOT Analysis OREO 10 Marketing Objectives 11 Strategic Thrust 11 Strategic Objectives 11 Core Strategy 12 Target Markets 12 Competitor
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| | CONTENTS Executive Summary PART I/ UNIQLO and Apparel Industry * Overview of UNIQLO business * Apparel Industry: Value Chain & Key Success Factors PART II/ Environmental Analysis * PEST analysis for India * 5 Forces analysis for Apparel industry in India * SWOT analysis for UNIQLO’s entering into India PART III/ Strategy Formation * Entry Strategy: Entry Mode * Expansion Strategy: 3 Phases * Implementation Plan: 4P, AAA Conclusion Reference Appendix
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APPENDIX 6C Strategic Systems Auditing (SSA) Approach to Understanding Business Risk INTRODUCTION This section expands on the business analysis techniques explained in the chapter. The 1990s saw a trend toward developing new audit approaches that apply a technical knowledge of the theory of organizational strategy to evaluating a client’s competitive position and its effect on the client’s business risk. These developments have been referred to as the strategic systems auditing (SSA audits)
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