Module 2 - Case Introduction to International Business; Global Marketing December, 20, 2013 Starbucks Global Expansion Strategy with a Focus on China. Who doesn’t like great tasting Coffee? One must contend that when it comes to a good cup of coffee, Starbucks has it figure out. The company has come a long way from when it was first founded in Seattle, Washington in 1971. Starbucks vision to become a global player in the coffee business has been at its forefront
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Report Very Basic Outline & Suggestions Problem Statement In this case there may be more than one perspective on the primary problem. While you do need to be concise and clear in your problem statement, you may also find it useful to think about and articulate problems from different perspectives. However, not the perspective of the Chinese government – that can be discussed in the Situation Analysis. Situation Analysis This should not be a summary of the case, and you do not need to
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How Uber developed in China Demand Most of the consumer group is young people, which includes graduate student and people would dream of driving themselves everyday, but still don’t have ability to buy their own car yet. This group of people always enjoys new technology things and they spread out the messages to peers soon. So more and more people get to know about Uber and want to try them. Supply In order to survive in the Chinese market, Uber’s first action was lower the price to ingratiate
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clash between the old vision and new vision of doing business in China. Olsen and Li stand for the old and traditional way of doing business in China regarding to the Chinese values. In their view Eurochem Shanghai should carry on with the old system because relationships are overriding and values still remain strong, otherwise they will lose even more customers. On the other hand Paus is going the young and innovative way arguing that China will change one day and they have to adapt the marketing system
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Major Issues 1. Current Situation 1) Global market: L’Oréal is the world’s largest cosmetics company, with worldwide sales of €19.5 billion in 2010. 2) Chinese market: * L’Oréal is the second largest beauty and skincare player in China and No.1 in the luxury segment. Five of its brands, including Lancôme and Maybelline New York, are No.1 in their respective categories. * However, the acquired Chinese brand- Yue Sai does not perform well. a. No substantial profit b.
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Cultural dilemmas Monday Ahmad is a Malaysian employee in a large Australian mining company. He works in a department of eight people; three other Malaysian employees and four Australians. The CEO of the company is also Australian and his son plays in the same soccer team as Ahmad’s son. After meeting at a soccer game the CEO has invited Ahmad for a barbeque at his house. Ahmad is not sure what to do because he does not want to offend the CEO but he also does not want his Malaysian co-workers to
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Number Three The world now a day seems to be split into mainly to worlds - The Western - and the eastern world. It appears to be the idea, in the western part, that people in for example China only are put into the world for ‘our’ delight. That all they should ever do is just work in factories or the tertiary sector and never granting them a single thought. It is this prevailing idea, and the biggest population on the earth, that gives the Chinese leaders a lust for power and a unique
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between the parent and the collaborated company. There are different modes through which a company can enter China; the main ones have been briefed below: Representative Office: The simplest way for a company to establish in China is through opening a representative office in China. The representative office acts as a bridge between the foreign company and its business partners in China. It gives the company a platform to conduct market research, make business contacts, manage product promotion
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in Africa To talk about Chinese immigration in Africa we have to present first the ties that link China with the continent. Modern political and economic relations began in the era of Mao Zedong, the first leader of the Chinese Communist Party, following the Chinese Civil War. His Chinese international policy paved the way to both modern Chinese-African relations and immigration trends. In 1956 China signed the first official bilateral agreement with African countries (Egypt, Algeria, Morocco, Sudan
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universities - is also a priority, these investments are likely to help China’s pivot from a manufacturing to a service economy. TARGETS 'Going green' is a delayed attempt to address the consequences of growth-at-all-costs. In contrast to Australia, China is making colossal investments in 'cleantech' like renewable energy. Its cleantech outlay currently stands at about US$65 billion a year. Spending on renewable energy alone has been growing at a rate of 77 per cent a year since 2008. TARGETS OTHER
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