Situational Analysis Tools A thorough situational analysis will begin with an initial study of the business case in order to identify the current or implied mission, vision, strategic direction and strategic goals, as well as the preferences, needs, targets and constraints of significant stakeholders (e.g. shareholders, senior management, creditors, customers, suppliers, etc.). As well, the more obvious strengths and weaknesses, and a good cross-section of opportunities and threats (SWOT) can
Words: 7525 - Pages: 31
starting to sink. This is a very high risk industry and there are many factors that can affect it. PESTEL analysis is a tool used to analyse and monitor the external marketing environment factors that have an impact on a business. Porters five forces states that “the structure of an industry and the ability of firms in that industry to ace strategically depend upon the relative strengths of five forces: current competition, potential competition, the threat of substitute products, the power of buyers
Words: 2096 - Pages: 9
marketing: a) The product b) The place c) The price d) The promotion III) Chinese market audit - PESTEL analysis: 1) The political environment 2) The conomical environment 3) The social environment a) Chinese cultural specificities b) The chinese purchasing attitude 4) The legal environment IV) The SWOT matrix a) Strengths b) Opportunities c) Threats d) Weaknesses V) PORTER’s five Forces matrix: a) Threat of new entrants b) Power of supplier c) Power of buyer d) Treat of substitute
Words: 3663 - Pages: 15
STRATEGIC MANAGEMENT TABLE OF CONTENTS INTRODUCTION 1 TASK 1 1 1.1 Application of tools 1 1.2 Appreciation of the impact of global forces and innovation 3 1.3 Research Skills 4 TASK 2 5 2.1 Meaning and classification of strategic capabilities 5 2.2 Value of capabilities to stakeholders and difficulty of imitating capabilities 5 2.3 Capabilities in a dynamic context 7 2.4 Diagnosing organisational capabilities 7 TASK 3 8 3.1 Discussion and application of models 8 3.2 Critical evaluation
Words: 4889 - Pages: 20
Bobbi Brown. Bobbi Brown started her business in 1991’s with a lip stick and a simple philosophy “Women want to look and feel their best, only prettier and confidence “. Bobbi Brown, she designed her own cosmetic product and the brand are featuring woman’s natural beauty, it timeless and classic. With the realistic concept of strategic, soonest Bobbi Brown cosmetic has achieved an amazing result in cosmetic market. In year 1995’s, Bobbi Brown has sold over her brand to Estée Lauder Company
Words: 1524 - Pages: 7
Contact: Prepared by : ACCA Registration no : Word count : Submission Date : 7485 words Table of Contents Part One: Introduction and Overall Framework of the Research ................................................................. 4 Introduction .............................................................................................................................................. 4 Topic Selection and reasons for its selection............................
Words: 8330 - Pages: 34
Resource Based View A question summarizing RBV approach. Definition The resource-based view (RBV) is a model that sees resources as key to superior firm performance. If a resource exhibits VRIO attributes, the resource enables the firm to gain and sustain competitive advantage.[1] What is a resource based view? RBV is an approach to achievingcompetitive advantage that emerged in 1980s and 1990s, after the major works published by Wernerfelt, B. (“The Resource-Based View of the Firm”), Prahalad
Words: 13089 - Pages: 53
ACCA P3 – PROFESSIONAL LEVEL Business Analysis SMART Notes Prepared by Darren Sparkes Email: darrensparkesnotes@sky.com ACCA P3 - Business analysis These notes are not intended to cover the whole of the ACCA P3 syllabus ©Darren Sparkes, 2010 1 Contents Page no. Paper 3 Examiners Approach…………….….... 3 Extracts from the Examiners report ……….…...4 Examination Technique……………….…..……..7 Background and examination format..…............9 Syllabus Overview………………………...........10 Strategic
Words: 5838 - Pages: 24
Away-------------------------------------------------------------------16 3.2 carrying out an ‘environmental audit’ for Apaches Pizza & Lam Take Away-------------------------------------------------------------------------------------18 3.3 explain the significance of ‘stakeholder analysis’------------------------------21 4. Task 3----------------------------------------------------------------------------------------23 4.1 analyze possible alternative strategies relating to substantive growth limited growth or retrenchment-
Words: 9677 - Pages: 39
What is a PEST analysis? PEST analysis is also known as: STEP, PESTEL, PESTLE, PESTE, PESTLIED, SLEPT, STEEPLE, STEEPLED, LE PEST C and LEPEST analysis. Introduction In analyzing the macro-environment, it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs (Kotter and Schlesinger, 1991; Johnson and Scholes, 1993). The "radical and ongoing changes occurring in society create
Words: 2454 - Pages: 10
