Contents 1. Executive Summary…….………………………………………………………………………………………………2 2. Analysis of External General and Industry Environment……………………………………………. 3 Porter’s Five Forces…………………………………………………………………………………………………….3 PESTEL Analysis……………………………………………………………………………………..……………………4 External Factor Analysis Summary (EFAS)…………………………………………………………….…....5 3. Internal Analysis of the Company………………………………………………………….……………………6 Internal Factor Analysis Summary (IFAS)………………………………………………….…………………8 4. Assessment of Company Performance………………………………………………
Words: 5173 - Pages: 21
8 2.2.4. Threat of Substitutes or Substitution ....................................................................... 8 2.2.5. Threat of New Entrants or New Entry..................................................................... 9 2.3The PESTEL analysis of apple............................................................................................. 9 2.3.1. Political Factors Affecting Apple’s Business ........................................................ 10 2.3.2 Economic Factors Important
Words: 17218 - Pages: 69
1. 10th October 2011 2. Team 3. ContentsI. Overview Starbucks -MilestonesII. PESTLE-Analysis • General Information • P – Political Issues • E – Economical Issues • S – Social Issues • T – Technological Issues • E – Environmental Issues • L – Legal IssuesIII. Conclusion 4. I. Company overview – Milestone (1)• Founded 1971 in Seattle‘s Pike Place Market• 1982: Howard Schultz becomes Director of Retail Ops; – Starbucks provides coffee to fine restaurants and espresso bars• 1984: First Starbucks Coffeehouse
Words: 889 - Pages: 4
Analysis of Tesco’s Marketing Strategies Name: University: Course: Instructor: Date: Table of Contents 1.0 SUMMARY 3 2.0 INTRODUCTION 4 2.1 BACKGROUND 4 3.0 CURRENT SITUATION 5 3.1 PESTEL ANALYSIS 5 3.1.1 Political 6 3.1.2 Economic 6 3.1.3 Social 6 3.1.4 Technological 7 3.1.5 Environmental 7 3.1.6 Legal 8 3.2 SWOT ANALYSIS 9 3.3 DIFFERENTIAL ANALYSIS/COMPARATIVE ADVANTAGE – USP 9 4.0 RECOMMENDATIONS 9 4.1 SEGMENTATION TARGETING AND POSITIONING (STP) 9 4.1
Words: 3986 - Pages: 16
: PESTEL Analysis china 1. Political Factors The Chinese government is still under its communist regime. Nevertheless, current trends in the trade and investment legislations of the state reveal the opportunity for foreign companies. One development in the regime indicated the decentralization of the decision making processes with regards to trade and investment. (2000) This gives a certain level of latitude for the foreign trade companies in China making the economic decision to expand their
Words: 881 - Pages: 4
Content 1.0 Introduction 1 2.0 Coffee industry in the world 1 2.1 Driver and trend 1 2.1.1 Porter’s five forces model 2 2.1.2 PEST analysis 4 2.2 Growth of coffee industry 7 3.0 Coffee industry in the China 7 3.1 BCG matrix analysis 8 4.0 Conclusion 10 5.0 Reference 12 1.0 Introduction Currently, coffee has been a very popular product in the world as well as become a daily item in people’s life. They usually drink coffee in order to relax their
Words: 3103 - Pages: 13
SWOT, PESTEL, Porter’s 5 Forces and Value Chain Company Overview Bloomberg L.P is a business news corporation based in the United States of America. The company headquarters are located in Midtown Manhattan, New York City. It was founded by Michael Bloomberg in 1982 with his business partners Duncan MacMillan, Merrill Lynch and Thomas Secunda (Bloomberg, 2010). The company runs a business news agency, radio station, website and a business TV channel and prints a business newspaper named Businessweek
Words: 3886 - Pages: 16
new operation in China to cater to the local market. This presentation examines the risks and the opportunities involved. 2. Opportunities PESTEL analysis is used to study the external environment for the luxury goods market in China - Political factors: China has a single-party political system and the country has a long history of communist regimes. Even though the political forces have traditionally favoured a closed environment, post the accession to the WTO, China has slowly opened
Words: 949 - Pages: 4
Cochlear is an Australian company is regarded as a leader in and expert in hearing innovation is a born global company that has reached over 100 countries. In order for a company to be considered born global they must have a quarter per cent share in foreign sales within two to three years of establishment (Kudinan, Yip and Barkema, 2008). When a company like Cochlear is born global the business must understand in depth each of the counties in which they market and sell their products, this can be
Words: 1134 - Pages: 5
UK, Germany, France, China and Japan. Amazon.com vision is to become (Amazon.com, 2007): “Earth’s biggest selection and to be Earth’s most customer centric company.” Definition of Strategy An integrated set of actions aimed at increasing the long-term well-being and strength of the enterprise relative to competitors. strategic thinking: creative, entrepreneurial insight into the ways the enterprise could develop. Strategic planning: systematic, comprehensive analysis to develop a plan of action
Words: 8304 - Pages: 34
