1.0 Introduction of Nokia: Nokia is the second largest mobile phone maker by unit sales in the world at 2012 (only after Samsung).And Nokia also is one of the world's largest telecommunications equipment manufacturers.Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony,ISDN,broadband access, professional mobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia Corporation engages in
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4 1. External Analysis 5 2.1 Industry Life Cycle............................................................5 2.2 Market Analysis....................................................................6 2.3 PESTEL.........................................................................
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and what is Nokia, Introduction, what is the problem? Nokia was founded in Finland 1865, and have since then evolved to the company it is today. Nokia became market leader in mobile phones 1998, and held that position in 14 years, until 2012. They nearly five-folded their turnover between the years of 1996-2001! But in 2007 something happened, smartphones were introduced on the mobile phone markets, and Nokia being a market leader in the mobile phone market was caught sleeping. Nokia has since then
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THE MARKETING STRATEGY OF NOKIA Contents EXECUTIVE SUMMARY 3 INTRODUCTION 3 CURRENT SITUATIONAL ANALYSIS 4 PESTEL analysis: 4 SWOT analysis: 7 DIFFERENTIAL ADVANTAGES 8 RECOMMENDATION 11 MARKETING STRATEGIES AND PROGRAMMES 11 Segmentation: 11 Targeting: 12 Positioning: 12 Marketing strategy: 12 OBJECTIVES 14 RECOMMENDED MARKETING MIX 14 Product: 14 Price: 14 Place: 15 Promotion: 15 BENEFITS OF THE RECOMMENDED OBJECTIVE TO THE STAKEHOLDERS 15 CONCLUSION 16
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..................................................................................................... 9 The External Environment .................................................................................... 10 PESTEL Analysis ............................................................................................................................................... 10 Conclusions ....................................................................
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Management Apple & Nokia Case Analysis 1. Table of Contents 1.0 EXECUTIVE SUMMARY OF APPLE AND NOKIA CASE 2 2.0 QUESTION 1 3 2.1 Competitive analysis of Apple and Nokia – who is stronger? 3 2.1.1 Competitive Analysis 3 2.1.1.1 SWOT Analysis 5 1.1.1 Strengths of Apple 6 2.1.1.2 Value Chain Analysis 9 2.1.1.3 Resourced Base View Tool 11 3.0 QUESTION 2 14 3.1 PESTEL analysis tool 15 3.2 Porter’s Five Forces
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Porter’s Five Forces Porter’s Five Forces analysis is a model used for industry analysis. Apple plays a significant role in four businesses, namely the communication equipment industry, the music and video industry, the mobile phones industry, and the personal computer (PC) industry. Because its participation in the overall PC industry is comparatively small compared to its other products, only the first three industries shall be analysed here. Apple’s overall business includes eight product
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BIRKBECK UNIVERSITY OF LONDON Marketing Analysis Nokia Gabriel Fernando Scherer The Marketing Challenge - FFMN012H4 Neil Coade 18/11/2014 BRIEF HISTORY Nokia is a Finnish company with over a hundred years of history. When funded in 1871 the company used to produce a range of different products, such as tires, boots and cables. In 1967 Nokia merged with the Finnish Cable Networks and the Finnish Rubber, becoming a company dedicated to telecommunications, and was the first company to
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--------------------------------------------5 Objectives-----------------------------------------------------------------------------------------------------6 Internal analysis * SWOT analysis-----------------------------------------------------------------------------------------7 External analysis * PESTEL analysis---------------------------------------------------------------------------------------8 Strategy-------------------------------------------------------------------------------------------------------10
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LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-3 (The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be undertaken as a part of the continuous assessment for the Course) (TERM PAPER) School: LSB
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