Analysis 9 The market 9 Awareness of the market 9 Market drivers 9 Market barriers 10 Goods and services 10 Suppliers 10 Customers 10 SWOT analysis 10 Market Trends 11 Market Opportunities 12 2.4. Environmental Analysis 12 2.4.1. PESTEL Analysis 12 3. Internal Analysis 14 3.1 Strategies and Objectives 14 3.2. Brand Analysis 15 3.3. Business Portfolio Analysis – Services 16 3.4. Brand performance 17 3.5. Marketing and Communications 17 4. Key issues 18 4.1. Brand image
Words: 7645 - Pages: 31
PESTEL Analysis Political Factor: Hong Kong was run as a laissez-faire economy under British colonial rule, and Hong Kong government continued using this system after the territory reverted to Chinese rule in 1997. The government announced the development for five tourism clusters to increase the attractiveness of Hong Kong to tourists including of Ocean Park. The mandate of Ocean Park Corporate was to manage Ocean Park as a public and recreational park and to provide facilities for education
Words: 4168 - Pages: 17
of ‘Now anyone can fly in South Africa’ to achieve its goals and objectives and ensure uncompromising standards of safety, comfort, reliability & service to its valued Customer & partners. PESTEL (International, Demographical) Analysis As airline industry is a large and growing industry, “PESTEL Framework Analysis” offers the analysis of political, economic, social and technological, issues that affects the strategic development of Kulula.com’s business and also identifies the influences of
Words: 4860 - Pages: 20
GBA 490 – 007 23 September 2015 Vera Bradley Case Table of Contents Page Numbers Executive Summary……………………….…………………………………………….……………………………..3-6 Appendix A: Dominant Economic Characteristics…………………………………...…………………..6-7 Appendix B: PESTEL Analysis……………………………………………………………………….……..……….7-9 Appendix C: Five Forces Analysis……………………….…………………….………….……..…………….9-11 Appendix D: Industry Driving Forces………….………..………………..……………..……....………..11-12 Appendix E: Key Success Factors…..………………………………………………….………
Words: 4658 - Pages: 19
STARBUCKS STARBUCKS, One of the most well known and leading coffee supplier around the world. Starbucks began its business in 1971. Before that they are a roaster and retail seller of whole bean and ground coffee, tea. They have only one store at that moment which is located in Seattle's pike place market. At present starbucks serves millions of customers walking into their stores every day. The stores are presently in 17,000 locations in 50 countries (STARBUCKS 2013). Starbucks
Words: 2105 - Pages: 9
General Motors Ricardo Villacis 2012 Ricardo Villacis Toshiba 1/1/2012 General Motors Ricardo Villacis 2012 Ricardo Villacis Toshiba 1/1/2012 "GM’s vision is to be the world leader in transportation products and related services. We will earn our customers’ enthusiasm through continuous improvement driven by the integrity, teamwork, and innovation of GM people." "G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is
Words: 2185 - Pages: 9
Marketing Proposal and Strategy for New Xiaomi Product “MiSpectacles” Co-authored by Kyaw Soe Hein 12 Feb 2015 ABSTRACT This document provides a marketing report on Xiaomi Inc, a multinational corporation based in Beijing, China. Xiaomi is a privately owned Chinese electronics company founded by Lei Jun and several partners in 2010, and which has now grown to be the world’s third largest smartphone distributor. The report begins with an introduction Xiaomi and briefly highlights the
Words: 6841 - Pages: 28
UNIVERSITY OF MUMBAI PROJECT ON ‘PESTLE AND DEMOGRAPHIC ANALYSIS OF FINLAND’ MASTER OF COMMERCE (BUSINESS MANAGEMENT) SUBJECT: INTERNATIONAL MARKETING SEMESTER III 2013-14 In Partial Fulfilment of the Requirement under Semester Based Credit And Grading System for Post Graduates (PG) Program me under Faculty of Commerce SUBMITTED BY RAJESHREE N. PATEL ROLL NO: 41 PROJECT GUIDE Ms. Shradha Jain K.P.B. Hinduja Collage Of Commerce, 315 New Charni Road, Mumbai 400004. M
Words: 6519 - Pages: 27
and increase its commitment to increase exports to $3 billion by 2025. The other is if Zespri is to double in size, it will need to triple its global sourcing needs to satisfy demand when New Zealand fruit is out of the market. Macro Analysis PESTEL analysis can help us determine important features associated with the specific industry. Political: Regulations on exports were created by the New Zealand Kiwifruit Marketing Licensing Authority, with hopes of eliminating New Zealand Origin Kiwifruit
Words: 3048 - Pages: 13
De Montfort University City University of Hong Kong BA (HONS) BUSINESS ADMINISTRATIONS AND MANAGEMENT (121-29080) Corporate Strategy (Module code: BAMG 3108) Assignment Topic: Group Report Submit on: 20 November 2012 Name of Instructor: Mr. Eric Lam Name of Student (DMU Student No): (1) Kong Kwok Shing (DMU) P11013981 (SCOPE) 52810589 (2) Lai Ka Yi (DMU) P11014709 (SCOPE) 52810450 (3) Ng Yiu Ping (DMU) P11013811 (SCOPE) 52810332 (4) Wong Shu Kei (DMU)
Words: 4138 - Pages: 17
