............................................................ 11 Critical Success Factors .................................................................................................................................. 12 Environmental scanning (PESTEL Analysis) ................................................................................................. 13 MARKET TREND AND OUTLOOK ...........................................................................................................
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Arm, which happens to be majority stakeholder of MAS) and to be carried out by MAS. An estimated total fund injection of RM6 billion by Khazanah Nasional over three years hoping to resuscitate loss-making MAS. External Environment Analysis 1. PESTEL Analysis – Macro Environment Political: * Political environment is stable - it can be predict that in the coming years the stability will continues.
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and opportunities. Nevertheless, the core of this work it to diagnose the interaction between the above, and the Marketing and Communication strategies that Swatch implements nowadays CONTENT Corporate Presentation 3 External Analysis 9 PESTEL 10 Political 10 Economical 10 Social 10 Technological 10 Ecological 10 Legal 10 Porter's 5 Competitive Forces 12 Mc Kinsey matrix 14 Internal Analysis 16 Value chain 17 Infrastructure 17 Human resource management 17 Technology
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rim beachhead for the German parent company, Greothe Industries. At that same time, the rationalized business would bring forth cash flow, infrastructure and economies of scale for the expansion of the business into the rapidly growing markets of China, Indonesia, The Phillipines, and later on India. However, in 2014, this company faced a worse situation than it was in earlier. Dollar fluctuations and increase in costs led to lose of a large client base. There was also a increase in costs of production
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Strategy | 2.1 | Produce an organisational audit for your chosen organisation.Choose either a resource audit or value chain analysis and apply it to your business. | | 2.2 | Carry out an environmental audit for your chosen organisation.Choose either PESTEL or Porters Five Forces analyses | | 2.3 | Explain the significance of stakeholder analyses.Who are your stakeholders, what is their relationship to the business and identify any patterns | 3. Understand approaches to strategy evaluation and selection
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ASSESSMENT FRONT SHEET Programme: BTEC Higher National Diploma (HND) in Business Unit Number: Unit 4 Unit Title: Marketing Principles Unit code: F/601/0556 QCF Level: 4 Tutor Name: Siham Aboujanah Email: s.aboujanah@londonchurchillcollege.co.uk Learner’s name and statement of authenticity Learner’s Name: …………….. Learner’s ID: Date handed-in: I certify that the work submitted for this assignment is my own. Where the work of others has been
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Shah Yash Virajbhai 0365/52 ------------------------------------------------- Shrey Chaturvedi 0375/52 INDEX Contents | Page no. | Pestel analysis | 2 | porter’s five forces analysis | 9 | STP Analysis | 12 | product portfolio | 16 | Distribution Channels | 22 | curious case of tata nano | 25 | conclusion | 28 | references | 30 | PESTEL ANALYSIS Political ENVIRONMENT:- TATA motors with more than 60,000 employees is plying more than 8million vehicles on Indian roads.
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1 Executive Summary 2 Company Description Resorts World Sentosa is the biggest leisure and gambling integrated resort which located in Singapore Sentosa Island. It is operated since early 2010. Resorts World Sentosa contains the only casino in Singapore which is Resorts World Casino, also the attractions included Universal Studios theme park Marine Life Park, Maritime Xperiential Museum and FestiveWalk. In the resort, it provides six hotel include Crockfords Tower, Hotel Michael, Hard Rock
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1 | Table of Contents | 2 | Introduction | 3 | 1-History of the company | 5 | 2- SWOT analysis | 7 | 2-1-Strengths | 8 | 2-2 Weaknesses | 9 | 2-3Opportunities | 10 | 2-4Threats | 10 | 3-Corporate Social Responsibility | 11 | 4- PESTEL Analysis | 14 | 4-1 Political analysis | 14 | 4-1-1 Coca Cola Company is an American symbol of imperialism | 15 | 4-1-2 Coca Cola in MENA Region | 15 | 4-2Economic analysis | 16 | 4-3 Social analysis | 19 | 4-4 Environmental analysis
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Wrexham, UK 15th November, 2012 To, The Marketing Director Nike, UK Subject: A study of changes in the Sportswear market in India in the past decade with focus on footwear sector. Analysis and suggestion about the marketing techniques that need to be implemented for the launch of a new product. The study also includes formulating a Pricing strategy and various promotional measures to be opted by Nike. In today's competitive market, companies always try to introduce different
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