Table of content: Introduction: I) Presentation of Caroll a) Caroll and Vivarte b) Historic of Caroll II) The company’s mix marketing: a) The product b) The place c) The price d) The promotion III) Chinese market audit - PESTEL analysis: 1) The political environment 2) The conomical environment 3) The social environment a) Chinese cultural specificities b) The chinese purchasing attitude 4) The legal environment IV) The SWOT matrix a) Strengths b) Opportunities c) Threats
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To: Harold Bashor From: Swarna Sub: PESTEL Analysis on Auto Mobile Industry Date: 04/06/2014 Business Brief The auto industry is a leading driver of global economic growth; the industry is a leading employer throughout the world, with 9 million people involved in making 60 million vehicles, or 5% of global manufacturing jobs. Indirect employment from automotive activity is fivefold, representing 50 million jobs connected indirectly to the auto industry. Other industries involved in the
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Research Design 4 Exploratory research 4 Data Analysis 4 Questionnaire, Sampling and Sampling size designing 4 Stage 5: Data Collection 6 Stage 6: Data Analysis 6 Stage 7: Result and Presentation 7 Marketing Research Process of Tesco goes to China Analysis 7 Background 7 Stage 1 Research Purpose 7 References 8 Background The reason behind choosing the Market research is because as stated by Philip Kotler (2007), it defines the first step of economic process. And it links to the consumers
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21510 Global Context of Management Online Travel Agency – UK Table of Contents Introduction 3 Global View 4 PESTEL Analysis 5 Porters Five Forces 6 Appendix 1: PESTEL Analysis 7 Political & Legal 7 Economic 8 Social/Cultural 9 Technological 10 Environmental 11 Appendix 2: Tables & Graphs 12 Appendix A 12 Appendix B 12 Appendix C 13 Appendix D 13 Appendix E 14 Appendix F 14 Appendix G 15 Appendix H 15 Appendix I 16 References
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health and beauty retail group in Hong Kong, with over 11,400 stores in 34 markets worldwide serving over 27 million customers per week. The forerunner of the A.S Watson, a small dispensary named The Canton Dispensary, opened in 1829 in Guangzhou, China. In 1871, the company changed its name to the A.S Watson & Company Limited. Today, the A.S Watson is a subsidiary of Hutchison Whampoa Ltd and is based in Fotan, Hong Kong. The A.S Watson operates retail stores that offer health and beauty
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or sector * political trends * economic trends * social & demographic trends * technological trends PESTEL: PEST + environmental, legal EXAMPLES: innovation driven UK Aero engines Oil extraction F1 Japan IT /computers Consumer electonics Germany Cars Capital goods Russia Defence Space exploration China Consumer electronics THE WORLD ECONOMY: increasing inter-dependence MEASURES OF ECONOMIC ACTIVITY GDP is best measure of
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advances towards a global society, and companies begin to transition themselves into multinational and global organizations, the question of which rules and regulations should the company follow is likely to precipitate. I feel such is the case with China. I believe prior to answering the question of foreign nation compliance, one should examine the reasons why an organization has entered into that foreign market. The primary objective is typically profits, a secondary could be expansion, an initiative
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LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-3 (The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be undertaken as a part of the continuous assessment for the Course) (TERM PAPER) School: LSB
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analysis 4. The Boston Box matrix 5. Brand positioning 6. SWOT II. Where we want to go? The Chinese market analysis 1. General facts about China 2. PESTEL analysis 3. PORTER’s five forces 4. Competitive environment 5. The Chinese clients types III. How we will get there? Action plan 1. Why China? Which objectives to reach? 2. The Ansoff’s matrix 3. The 4Ps CONCLUSION BIBLIOGRAPHY EXECUTIVE SUMMARY This report will look at the strategy
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1 Strengths: 3.0 The analyzing of external environment(PESTEL analysis): PESTEL identifies the political, economic,social, technological, environmental, and legal factors that of which directly affect a company. 3.1 Political/legal forces: Along with the development and deregulated of marketing,both of operators and manufacturers are free to act independently of government intervention. In some countries like India and China where have partial regulations,government does do some interventions
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