strategic options. Tesco clothes retailing’s brief overview: The Tesco clothes retailing company is among the biggest clothing retailer by volume in the United Kingdom as it was ranked at the third place in 2008 and had to juggle this place with Asda Direct online retailer behind Mark & Spencer and Primark (Hall, J.). Tesco clothes retailing is committed to bringing a wide range of clothes to men, women and kids. Its website has grown very fast and sales have risen by nearly 47% in 2009 compared
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PLAN Introduction * What you are going to be reporting on (Company, challenge, PESTLE, SWOT, 5 Forces, CVF – MUST have an explanation of what it is) The Organisation The industry – supermarkets, news, journals * Market Share – who controls the market * Current news? * PESTLE – table and a SUMMARY! * Competitors – 5 forces table + competitor table Organisation - Tesco * Background * Statistics * etc * SWOT Challenge *
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PESTLE Analysis for MARKS and SPENCER Introduction Marks & Spencer is a British retailer with over 800 stores in more than 30 countries around the world. It is the largest clothing retailer in the UK, as well as being a food retailer. Most of it’s domestic stores sell both clothing & food, and since the year 2000 Marks & Spencer have started to expand into other ranges such as home wares, furniture & technology. Marks & Spencer became the first British retailer to make a pre-tax profit of
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report consists with 4 tasks of different aspects. From the first task, learning styles of the ASDA organization are been compared and contrasted with selected employees. Then it discuss the importance of the learning styles, learning theories, learning curves and the transferring the learning to the organizations these aspects are also been elaborated in the task 1. Under the task 2 it focuses on compare ASDA Company’s different level training needs, Identifying training needs, company existing training
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position. In order to get suitable and reliable information of the operations of the company, secondary data from the company’s website, scholarly articles, reports, etc have been utilized. The report also uses various strategic analysis tools like PESTLE analysis and SWOT analysis to access the competitive position of the company and its internal as well as external environment. It has a strong leadership position in retail and its low cost strategy has been a great success to attract more number of customers
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largest supermarket. In 2001 Tesco occupied 15.6% of the UK grocery retail market and was the market leader by 6%. Tesco's enormous share still grew and by September 2004, it had increased to a massive 28%, around 12% more than its nearest market rival, Asda. In the year ended 26 February 2005 Tesco made a pre-tax profit of £1.962 billon on turnover of £33.974 billion. Some would argue that if we were to include Tesco's share of the convenience store market (bizarrely considered a separate sector by UK
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...............................................................................................6 External factors affecting the organization...................................................................5 Macro-environmental level: Pestle analysis is applied ...............................................12 Major Changes taking place in the external environment.................................... 12 1.3.2. Industry Level: Porter five forces.....................................
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………………………………………………………………………..11 PESTLE………………………………………………………………………………….14 EU………………………………………………………………………………………...14 Summary……………………………….………………………………………………..15 Task 1.1 Introduction Morrison Supermarket is the UK’s fourth largest supermarket. It is part of the FTSE 100 index and headquartered at the West Yorkshire (Bradford) in England. Morrison Supermarket is the smallest partner in the chain of four supermarkets (Big Four) due to its small market share. Other members of the “Big Four” are Sainsbury’s, Asda and Tesco
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7 Internal Analysis 8 Overview of Iceland 8 Marketing Factors 8 Financial analysis 8 Manufacturing factors 9 Iceland’s current resources and competencies 10 Table 3 10 The Boston Consulting Group matrix (BCG) matrix 10 Figure 1 10 External Analysis 10 PESTLE 11 Competitive Environment 12 Retailers 12 Table 4 12 Frozen Food Manufacturers 12 Table 5 13 Customer Trends 13 Target Market 14 Porter’s Five Forces 14 Figure 2 14 Lotte Group Analysis 14 SWOT 15
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2.1 The retail marketing mix Marketing is an underlying philosophy that guides business activities, but how does a retailerdo marketing? A retailer must engage in planning, research and analysis before implementing a marketing strategy. At the core of any retail marketing plan is the mix consisting of the four Ps (Product, Price, Place and Promotion) of marketing. The following images show retail examples of each of the elements of the mix and the next activity describes each element of the mix
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