3.0 Situation analysis 4.1 Industry analysis - Porters 5 forces 3.2 Macro environment analysis - PESTEL 3.3 S.W.O.T analysis 4.0 The marketing
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English Wine Week Direct and Digital Marketing Plan Team Sunflowers - Team code 2114-03. Team code 2114-03. Executive Summary For English Wine Producers we propose the following objectives to get the most out of their English Wine Week: • • • • Increase the number of visitors attending the vineyards during the week To sell at least 65,000 bottles throughout the week To create a functional database upon which consumer data can be used in the future Increase awareness of the week through
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Marketing Plan of Bosch Washing Mechine Contents 1.0 Executive summary 2.0 The Company Background 3.0 Situation analysis 4.1 Industry analysis - Porters 5 forces 3.2 Macro environment analysis - PESTEL 3.3 S.W.O.T analysis 4.0 The marketing plan 4.1The company mission statement 4.2 The company Vision 4.3 Objectives 4.4 Strategies 4.5 Segmentation 4.6Target markets 4.7 Positioning strategy 5.0 Ansoff matrix 6.0 BCG matrix 7.0 Marketing mix 8.0 Implementation plan
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IIBM Institute of Business Management Marketing Management www.iibmindia.in Subject: MARKETING MANAGEMENT Credits: 4 SYLLABUS Concepts of Marketing Management: Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing Marketing Environment - Internal & External Marketing Environment Forces; Macro Environment; Micro and Internal Environment;
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