EBO3559………………………………………… Name of tutor Fiona Stuart-Wilson ……………………………… Work Based Assignment M5.10 – Understanding the organisational Environment “Be able to analyse how an organisation is affected by the macro environment” 1.1 Chambers PESTLE analysis (please see appendix 1) Political 1.2 Various factors in the political arena have had and will continue to have a huge impact on chambers and the way it conducts its business. Reduced expenditure on public funding is high on the government’s
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will discuss about its mission and vision and features strategies that they will implement. Also, I will talk about stakeholders and economic system, monetary policies and fiscal environment. Additionally the report will contain British airway PESTLE and SWOT analysis. Note: This assignment is a resubmission for the following LO’s: LO1.3,LO2.3, LO3.1, LO3.3 and LO4.2. LO1.1 Purpose of different type of organisation
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restate the strategies used buy your chosen firm but outline your own ideas for improved performance. What should your assignment contain? ■ Title page ■ Table of contents ■ Summary ■ Introduction ■ Situational analysis (SWOT) (PESTLE) ■ Differential advantage/ Competitive edge (USP) ■ Segmentation Targeting & Positioning (STP) ■ Marketing objectives and goals (SMART) ■ Marketing strategies and programmes (4P’s) ■ Conclusion ■ Bibliography (with
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Unit 2: INTRODUCTION TO MARKETING P1: Describe how marketing techniques are used to market products in two organisations IE Thanks to Igor Ansoff studies, today we can identify four different marketing strategies available for growing a business: MARKET PENETRATION, MARKET DEVELOPMENT, PRODUCT DEVELOPMENT and DIVERSIFICATION. MARKET PENETRATION: A market is a group of customers who may purchase a product. MARKET DEVELOPMENT: This is when a company markets an existing product to a new market.
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PepsiCo SWOT Analysis Strengths • Established name and good reputation • Wide range of products (Diversification) • Vast distribution channel and easy availability Weaknesses • Competitors such as Coca Cola have more market share • Targets only young customers on promotions • Overdependence on Wal-Mart • Overdependence on US markets • Low productivity • Image damage due to product recall Opportunities • New product
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| Contents What Is The Marketing Process 2 Benefits and Draw Backs of of having a Marketing Orientation 2 Benefits and Draw Backs of of having a Marketing Orientation (Cont) 3 What is Macroeconomics 4 Pestle Analysis 4 Pestle Analysis (Cont) 5 What is Microeconomics 6 Porter's Five Forces Theory 6 Porter's Five Forces Theory (Cont) 7 References 8 References (Cont) 9 What Is The Marketing Process There are a number of different
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Transcript of Investigatory Project There are many different types of liquid hand soaps to be found. They come in various colors, textures and scents and perform a variety of functions in addition to cleansing. Soaps with aloe vera soothe chapped skin. Moisturizing soaps preserve skin texture. Fragrance soaps offer aromatherapy. Some feel like luxurious hand creams. Others offer microderm abrasion for removal of dead skin cells. Some improve skin quality. Some turn from liquid to foam. Others come
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5BUS1032 Marketing Planning | Marketing Audit: Innocent | A report to deconstruct Innocent as an organization, identify its strategic business units and analyse the external and internal environment, concluding with a SWOT analysis | | Innocent and its Strategic Business Units Innocent began in 1998 with three co- founders and a 30 year goal to be “the earth’s favourite little healthy food and drinks company” (Innocent, 2010a). Since then Coco Cola has become a silent investor
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policies and action (s)...into a cohesive whole’ The business model used to assess the marketing strategies and …is Tesco, Which is one of the largest `retailers in the world. Strategic evaluation tools such as PESTEL, Porter’s Five Forces, and SWOT and value chain analysis have been used by researchers to achieve this aim. Company overview Tesco is among the largest food retailers in the world with revenue in excess of £54 billion in 2009 and employing over 530,000 people. They operate approximately
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The values and behaviors that contribute to the unique social and psychological environment of an organization. Organizational culture includes an organization's expectations, experiences, philosophy, and values that hold it together, and is expressed in its self-image, inner workings, interactions with the outside world, and future expectations. It is based on shared attitudes, beliefs, customs, and written and unwritten rules that have been developed over time and are considered valid. Also called corporate
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