Shahini 0 EXECUTIVE SUMMARY 2 INTRODUCTION AND COMPANY BACKROUND 2 INDUSTRY 3 GEOGRAPHICAL MARKET 4 PRODUCTS AND SERVICES 4 MARKET SEGMENTATION 5 MISSION, VISION AND VALUES 6 COMPANY'S STAKEHOLDERS 8 PART I: EXTERNAL ANALYSIS 9 PESTLE ANALYSIS 9 PORTER'S 5 FORCES OF COMPETITION MODEL 11 PART II: INTERNAL ANALYSIS 14 VALUE CHAIN MODEL 14 VRIO FRAMEWORK 16 BCG ANALYSIS 17 POSITIONING 17 PART III: COMPANY’S CORPORATE AND BUSINESS STRATEGY 19 PART IV: IDENTYFYING ISSUES
Words: 5799 - Pages: 24
1 Executive summary This report discusses the feasibility of opening up a Public Kitchen which is served for college students in China. It is necessary to use several management research tools to assess the feasibility, such as PESTLE, Porter’s Five Forces and Cash Flow, based on those researches, it seems that this business could success and have much developing space to improve itself in the future, for example, adding more recreational facilities in ‘Our Kitchen ’ to attract more customers.
Words: 3390 - Pages: 14
2.1 Introduction Marketing's role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim, but marketers must also be aware of factors that can cause customer need to evolve. A change in customer needs will impact upon the organisation's ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the external environment
Words: 1948 - Pages: 8
and I will discuss about its mission and vision and features strategies that they will implement. Also, I will talk about stakeholders and economic system, monetary policies and fiscal environment. Additionally the report will contain British airway PESTLE and SWOT analysis. Note: This assignment is a resubmission for the following LO’s: LO1.3,LO2.3, LO3.1, LO3.3 and LO4.2. LO1.1 Purpose of different type of organisation
Words: 4870 - Pages: 20
Introduction. In recent times the sports sectors have began to see the importance of strategic marketing and planning. Researchers have said that if strategic marketing activities are not improved sports would not be able to endure the competition from the entertainment industry. This purpose of research is to: (A) Evaluate the conditions of the Marketing environment of Nike INC as a sports equipment company (B) Evaluate the recourse capability of Nike INC using appropriate analytical tools
Words: 2896 - Pages: 12
specific product. Thus during this research, we need to have a look on the customer point of view regarding the product and its facilities. The product at stake for this research is the Nike Fuelband Bracelet. This is a sport bracelet that people put on their wrist and it measure during sport activities and everyday life, the footsteps and the calories used during the day. In fact, it is a tool to help people calculating their performances. The product takes part of the category fitness and wellness of
Words: 3065 - Pages: 13
which is the biggest sport in terms of player population and global revenue in the world.among the top team-sports. This includes professional athletes, who sign athlete endorsement deals as well. Adidas products are made available to the consumer in a variety of ways. In North America, the company opened up thousands of its signature retail shops and outlets carrying the latest and top-selling products; not to mention, big name retail store-chains such as Foot Locker, Champs Sports and Finish lines
Words: 2973 - Pages: 12
membranes with your fingers. Pat dry with paper towel and allow the shells to dry for a few days. Pat dry with paper towel and allow the shells to dry for a few days. Crush the shells to a fine powder with a mortar and pestle. Crush the shells to a fine powder with a mortar and pestle. Procedure—Prelab Procedure—Prelab Weigh between 0.450g and 0.550g of dried shell into each Erlenmeyer flask. Weigh between 0.450g and 0.550g of dried shell into each Erlenmeyer flask. Add
Words: 2329 - Pages: 10
analysis of the Automotive Industry focusing mainly on the UK, a resource based view and value chain analysis of Tesla, an analysis of two PR crises and to conclude an evaluation of Tesla’s strategies. 1. External Analysis The main findings from a PESTLE analysis found that legal and technological factors had the most significant affect on the UK automotive industry. In particular UK laws that enforce vehicle CO2 emission standards are forcing manufacturers to produce more eco-friendly cars. In addition
Words: 4468 - Pages: 18
TABLE OF CONTENT Assignment Question 1) Introduction International Marketing Sony Corporation company’s background overview • Sony Rolly Figure 1.2 2) Situational analysis PESTLE analysis • What is PESTLE analysis? • Figure 2.2 • Sony’s Pestle analysis SWOT analysis • Sony’s SWOT analysis Figure 2.3 Marketing mix (4p’s) • Product • Promotion • Price • Place (distribution) 3) International Marketing
Words: 4555 - Pages: 19
