Unit 2: INTRODUCTION TO MARKETING P1: Describe how marketing techniques are used to market products in two organisations IE Thanks to Igor Ansoff studies, today we can identify four different marketing strategies available for growing a business: MARKET PENETRATION, MARKET DEVELOPMENT, PRODUCT DEVELOPMENT and DIVERSIFICATION. MARKET PENETRATION: A market is a group of customers who may purchase a product. MARKET DEVELOPMENT: This is when a company markets an existing product to a new market.
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Level Strategy 11 4.3.2 Business-Level Strategy 12 4.3.4 Operational Strategy 13 4.3.5 Bi implementation strategies 14 4.3.5 Balance Scorecard (BSC) 15 5. The Macro Environment of Sensible Solution Ltd 17 5.1 Swot Analysis 17 5.2 Pestle Analysis 18 6. CONCLUSION/RECOMMENDATIONS 19 7. REFERENCES 21 LIST OF FIGURES Figure 1:Linking Sensible Solution Ltd strategy and goals with Business Intelligence 5 Figure 2:Linkage in Organisation & Functional Benefits of Business Intelligence
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Course Code : BUMKT5922 Lecturer : Sally-Anne Leigh Due : 8 June 2014 Word limit : 2271 SUMMARY CONTENS SUMMARY CONTENS 1 EXECUTIVE SUMMARY 3 INTRODUCTION 4 EXTERNAL ENVIRONMET ANALYSIS 5 Fast Food industry analysis 5 PESTLE analysis 5 Political and Legal 5 Economical 6 Social 6 Technological 7 Environmental 8 Porter’s Five Forces Framework 8 Threats of new entrants 8 Bargaining Power of Buyers 9 Bargaining power of suppliers 9 Threat of Substitutes
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EXPERIMENT 2 Sampling Errors Introduction Representative sampling of materials prior to chemical analysis has been recognized to be as important as the subsequent steps in the analysis. The overall variance of an analysis has several components – including sampling, sample extraction and preparation, and instrumental random errors: s2total = s2sampling + s2prep + s2instr If any one of the variances is significantly larger than the others, there is little point in trying
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Experiment #9: Infrared Spectrometry 1: Sampling Methods and Qualitative Analysis Corrales, Monique V. Go, Carleen Jade M. Ms. Stephanie Chan February 20, 2014 March 13, 2014 I. Abstract This experiment aims to introduce the different infrared spectrometry sampling techniques and also to identify an unknown solution using qualitative analysis of the solution’s infrared spectra. There are a total of three (3) sample mounting techniques introduced in this experiment namely
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example of this may be that secondary research on local businesses has shown there is a need for the college to run an accounting course. {b} Using the research from the college, write a Marketing Plan. This must include:- * A marketing audit (PESTLE and SWOT) * Objectives (targets to achieve) {c} Explain the key limitations of the market research conducted by South Cheshire College. This may be that focus groups were only conducted on 16-19 year olds and therefore the opinions of older students
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was faced with which also contributed and compounded the earnings problem. In order to begin an analysis into the earnings problem, let us look into the external factors upon which The Coca-Cola Company would have to contend with. Based on the PESTLE analysis framework, we can ascertain that the political, economic, social, technological, legal and environmental factors had a lot of influence on the business and growth potential of the company. Looking at the political and legal aspects, it
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business structure and operation, products and provides summary analysis of its key revenue lines and strategy. The analysis looks at the impact of external and internal factors on the organization, and evaluate it responses. Essentially SWOT and PESTLE analysis provide a simple framework through which strategic options can be identified in which Air Asia operate. The SWOT process will start by examining the strengths of the Air Asia of today. One of the most dominant strengths possessed by Air Asia
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and I will discuss about its mission and vision and features strategies that they will implement. Also, I will talk about stakeholders and economic system, monetary policies and fiscal environment. Additionally the report will contain British airway PESTLE and SWOT analysis. Note: This assignment is a resubmission for the following LO’s: LO1.3,LO2.3, LO3.1, LO3.3 and LO4.2. LO1.1 Purpose of different type of organisation
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develop a future strategy for the company. Content Pages Title page1 Executive Summary2 Content summary3 Introduction4 Current position5 The Brand segmentation5.1 BCG Matrix5.2 SWOT Analysis7 Competitive Advantage 7.1 Competitors7.2 PESTLE Analysis8 Market Philosophy8.1 Market Analysis8.2 Bargaining Power9 Future & Recommendations9.1 References 10 Introduction Armani is one of the worlds leading fashion brand. The Armani group has 250 outlets in 37 countries. Giorgio Armani
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