Breeder's Own Pet Foods, Inc. Case overview/situation anaylsis: The Breeder's Mix is a high quality dog food that is made from only the highest quality beef, liver, chicken and fortified cereal. This mix of food is proven to improve the dogs coat as well as its health and well being. Due to its affect on dogs the Breeder's Mix is used on various show dogs and dogs in kennels. The dog market is an already large market and it is only growing. In 2011, sales from manufacturers totaled $14 billion
Words: 896 - Pages: 4
Purrfect Pets: Marketing Plan Rosalyn Ancrum Dr. Emily M. Crawford Marketing Management May 2, 2014 Purrfect Pets: Marketing Plan Executive Summary Purrfect Pets is a small independently owned company established in March, 2004. There are twenty five full time employees. The store sells distinctive pet supplies and unique apparel for pampered pets. The store brand ranks high in the southeastern region of the United States. Purrfect Pets plans to launch a new organic gourmet pet food. Four employees
Words: 2091 - Pages: 9
online retail company called “Made to Order Pet Food” that will offer customers custom and made to order pet food options for their pets. This company will bring a new aspect to the canine and feline food market where the owner is in complete control of what they feed their pet. We have partnered with multiple pet food suppliers, veterinarians, and chefs to offer a wide array of both dry and wet food options that are both delicious and healthy for your pet. All of our freshly prepared products are
Words: 2473 - Pages: 10
Feasibility Study1 PET ÉLAN I. DESCRIPTION OF YOUR BUSINESS In recent years, there has been an increase in the number of households that have pets, especially dogs and cats. Further, there is emerging a steadily growing group of pet owners that is willing to purchase upscale, unique products for these important members of their family. Pet Élan is an upscale boutique for these discriminating pet owners. Pet Élan will offer highquality pet products to discerning individuals who wish their pets to enjoy a
Words: 5738 - Pages: 23
First in Show Pet Foods, Inc. Case Analysis Case Recap To begin we must under the nature of the corporation and the market it is looking to advantage from. First in Show Pet Foods, Inc. has a known premium dog food that has been proven through the use of blue ribbon dogs. The brand is known as Show Circuit, which by today’s dog food standards it stands as an organic protein filled dog food. Currently, market research shows consumers regard to organic, non-GMO or additives dog foods. The type of
Words: 678 - Pages: 3
Breeder’s Own Pet Foods, Inc. Case Analysis Etienne Meprise Bellevue University MBA652: Marketing Strategy Dr. Doug Brown 12/3/2013 Breeder’s Own Pet Foods, Inc. Case Analysis Case Recap Breeder’s Own Pet Foods, Inc. sees a growth opportunity in the retail dog food market for its nutritionally balanced, high quality dog food brand Breeder’s Mix, which has been traditionally sold to the show dog kennel market. The dog food consists of 85% fresh meat and 15% high quality fortified cereal
Words: 1730 - Pages: 7
Organic Pet Food Marketing Plan September 14, 2007 NAICS Industry Code: Dog and Cat Manufacturing 311111 Abstract: This marketing plan provides a plan for entering the organic pet food product as an existing producer of non-organic pet foods based current market conditions and trends following several high profile food safety recalls and alerts, particularly the Melamine-related deaths from pet food imported from China. The pet food industry has experienced enormous
Words: 4704 - Pages: 19
the nation’s largest pet supply specialty retailers, boasts over 950 stores nationwide. Its pet-related products include food, supplies, grooming supplies, toys, novelty items, vitamins, small pets (excluding cats and dogs), and veterinary supplies. Petco aims to offer its customers a complete assortment of pet-related products and services at competitive prices along with superior customer service on location and through its company website. While Petco is one of the largest pet stores in the country
Words: 3539 - Pages: 15
Stop Puppy Mills Blood. Urine. Feces. Matted in all the puppies fur, in a puppy mill. Wimpers. Crys. Pleas. All you hear in a puppy mill. Rusty cages. Disgusting water. Moldy food. All you see in a puppy mill. Puppy mills are atrocious, stop them! With these horrible conditions these puppies are without a doubt unhealthy. The reason being puppies are removed from their mothers and littermates at a young age, which causes them to suffer from anxiety, fear and other behavioral problems. Such as
Words: 351 - Pages: 2
Hedgehogs, Their Unusual Breeds, And Your Guide In Choosing The Right Type Are you tired of the usual canine and feline companions? If you’re searching for an interesting and unique pet, you might want to explore the adorable hedgehogs. These cute creatures belong to the Erinaceidae family which is mostly based in Europe, Africa, and Asia. Typical features of these species are round bodies, pointed noses, and short tails. Its distinctive attribute is its prickly spines which you can see throughout
Words: 822 - Pages: 4
