Philip Kotler Book

Page 21 of 50 - About 500 Essays
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    Service Quality

    Abstract The fast food industry is on in an upward trend. The demand itself is growing each year as it offers an easy, delicious and time saving way to grab a bite. With the hectic lifestyle nowadays, it is no surprise that more people tend to eating-out in fast food restaurants. Thus, fast food restaurants are competing among each other, advertising their brands in order to attract customers. As the customers now have a huge range of fast food patterns and restaurants to choose, local fast food

    Words: 6240 - Pages: 25

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    Pori Beauty Soap

    Report on: New Marketing Plan on PORI Beauty Soap Subject: Marketing Management Section: F Submitted To Tasmia Ekram Guest Teacher Lecturer of Marketing Management Department of Business (NUB) Submitted By SL. NO. NAME ID 1 Md. Mamun Hossain ID: EMBA-120103300 2 Md. Abu Noman ID: EMBA-120103301 3 Md. Rayhan ID: EMBA-1201 4 Md. Feroz ID: EMBA-120103303 5 Md. Rabbi ID: EMBA-1201 Submission Date: 27 April 2012. NEW MARKETING PLAN ON PORI BEAUTY SOAP

    Words: 3167 - Pages: 13

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    Levis Jeans - Satisfaction Levels

    [pic] [pic] TABLE OF CONTENTS |SrNo | |Particulars |PageNo | |1 | |Prefatory Items |2 | | |1.1 |Acknowledgement |3 | | |1.2

    Words: 2871 - Pages: 12

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    Bjnmbhb

    Table of content 1 Executive summary 1 2. Introduction 1 2.1 background of Swiss Company 1 2.1 Product description 1 2.3 Report outline 1 3. Corporation details 1 4. Environmental analysis 1 5. A SWOT analysis 1 6. Marketing objectives of the company 200 3 7. Segmentation of the company’s target markets and customers 4 7. Target market 270 6 8. Marketing mix strategy including 6 8.2 Price strategies 7 8.3 Place strategies 7 8.4 Promotion strategies 8 9. Implementation

    Words: 3249 - Pages: 13

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    Research Proposal

    ------------------------------------------------- Assignment D: Placing and Pricing the Product ------------------------------------------------- IP Assignment Nabila Lionarons 10073930 Class: IBMS 1m Teacher: Mrs. van der ven Subject: ip date: November 17, 2010 Table of Contents Individual Assignment: 3 Part A: Research 4 What are the prices of your major competitors? 4 What type of market does your product / brand fall into and what consequences could that have for the

    Words: 2776 - Pages: 12

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    Marketing

    C.B.T.T.W.M.B. 1 CONSUMERS BEHAVIOUR TOWARDS TWO-WHEELER MOTOR BIKES. DR. K. MALLIKARJUNA REDDY Associate Professor,Department of Business Management, Osmania University, Hyderabad ABSTRACT The marketing concept is consumer oriented and the emphasis is more on the consumer rather than on the product. The essence of modern marketing lies in building of profit along with creating meaningful value satisfaction for the costumers, whose needs and desires have to be coordinated with the set of products

    Words: 2657 - Pages: 11

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    Destination Branding

    A Literature Review on Destination Branding: DUBAI Bygone are days when only the rich explored the realms and secrets the world has to offer; or days when expectations were simple. There was a time when people were dependent for a holiday on various other elements. Now, with one click on the internet, you can choose from the places within your budget, read hotel reviews and plan holiday as per your comfort. Globalization has resulted in options galore, be it entertainment, shopping or sightseeing

    Words: 3802 - Pages: 16

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    Finance

    Chapter 1 INTRODUCTION INDUSTRY PROFILE BUSINESS CONSULTING  In the corporate world the wants and needs of clients are constantly changing, becoming much more complex and specialized.  These needs can often exceed workforce and workplace capabilities.  When this happens, companies and organizations hire consultants to strategize solutions to business, organizational or industry specific problems Consultants are needed to help create new jobs, expand operations, and start new facilities. In

    Words: 9137 - Pages: 37

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    Business

    02 Digital Marketing Strategy What’s inside: An introduction to some key terms and concepts and a guide to understanding strategy. We look at the questions to ask when compiling a digital marketing strategy, and a digital marketing strategy in action. Digital Marketing Strategy › What is marketing? Digital Marketing Strategy › Introduction 2.1 Introduction A strategy indicates the most advantageous direction for an organisation to take over a defined period of time. It also

    Words: 7307 - Pages: 30

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    Develop a Markteing Communication Plan

    cabaret. They are currently eight Madame Tussauds attractions across the globe and the ninth will be open in spring 2009 in Hollywood. Methodology Primary data from my own experience (face to face) Secondary data collected from the internet, books, library and

    Words: 3477 - Pages: 14

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