THE UNIVERSITY OF BURDWAN DIRECTORATE OF DISTANCE EDUCATION Term Paper CONSUMER BEHAVIOUR Paper : Consumer Behaviour (MMD-404) on RITABRATA BANERJEE Enrolment No.: DDE/MBA/Jan2010/18 Session: 2010-2012 :: SUPERVISOR :: PROF. DEVMALYA DUTTA THE UNIVERSITY OF BURDWAN CONTENTS 1. Declaration 2. Acknowledgement 3. Introduction 4. Consumption of Chocolate in India 5. Nestle 6. Cadbury DECLARATION RITABRATA BAHERJEE (Signature) ACKNOWLEDGEMENT QUESTION Wafer chocolate
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Marketing Principles [Writer Name] [Institute Name] Marketing Principles Part 1 – Understanding Principles of Marketing Task 1 – Definitions and Concept of Marketing According to Philip Kotler, Marketing is a social and managerial process by which certain groups or individuals get what they need or want through the exchange of goods or services (Pride & Ferrell, 2011). Johnson, Schools, & Whittington (2002) believe marketing is the implementation of activities that can help a company
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MARKETING TERM PAPER FOR [pic] AIRLINES: A MODEL OF EXCELLENCE IN THE CIVIL AVIATION INDUSTRY Table of Contents 1.0 INTRODUCTION 3 1.1 Company Background 3 1.2 Research Topic 5 2.0 ENVIRONMENTAL ANALYSIS 6 2.1 Political, Economic, Social and Technological Analysis 6 2.2 Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis 7 2.3 Summary 9 3.0 SEGMENTATION, TARGET AND POSITIONING (STP) 10 4.0 PRODUCT, PRICE, PLACE AND PROMOTION (4Ps) 11
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Perspective Telecommunication Industry in Bangladesh Perspective Telecommunication Industry in Bangladesh Managing Churn in a Hypercompetitive Market Managing Churn in a Hypercompetitive Market Submitted to Farhana Sehreen Lecturer Department of Marketing Jahangirnagar University Submitted by Belal Hasan ID no. 1336 Session: 2009-10 Department of Marketing Jahangirnagar University Date: 12 September, 2013 August 16, 2013 To Farhana Sehreen Lecturer Department
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term relationships. Marketing may be defined in several ways, depending on the role of the advertised enterprise in relation to the strategic role in positioning the firm within its competitive market. The main definition is often credited to Philip Kotler, recognized as the originator of the most recent developments in the field, for the works that appeared from 1967 to 2009. 4 Cs of Marketing: 5 Ms of Marketing: 7 Ps of Marketing: 1. Product 1. Customer
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Revised Syllabus with Credit based Semester and Grading System For The Master of Management Studies (MMS) 2Years full-time Degree Course (Effective from the academic year 2012 – 2013) MMS New Course Structure (Effective July 2012 onwards) MMS First Year: Semester I Subject/Paper Maximum Number of Marks Sessions of 90 Minutes Core Papers 1.1 Perspective Management 1.2 Financial Accounting 1.3 Managerial Economics 1.4 Operations Management 1.5 Organisational Behaviour 1.6 Business Mathematics
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wwjwiwiiw TABLE OF CONTENT Chapter page 1. Abstract…………………………………………………………………….....…2 2. Introduction……………………………………………………………………....3 3. Aims and objectives………………………………………………………………4 4. Literature review…………………………………………………………..…….5-13 5. Methodology………………………………………………………………...…...14 6. Primary findings………………………………………………………….....
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Fahy, Smithee / Strategic Marketing and the Resource Based View of the Firm Strategic Marketing and the Resource Based View of the Firm John Fahy University of Limerick Alan Smithee Alloa Metropolitian University John Fahy is Professor of Marketing, Dept. of Management & Marketing, University of Limerick, Limerick, Ireland 353-61-213126 (office), 353-61-338171 (fax) John.Fahy@ul.ie. Alan Smithee is Senior Lecturer in Marketing, Alloa Metropolitian University, Alloa, Scotland. Please address
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RE-BRANDING AND ITS CONTIBUTION TO THE COMPANY’S COMPETITIVENESS: A CASE STUDY OF ZAIN KENYA, ELDORET BRANCH BENJAMIN CHERUTICH ELD/DBM/2641 Research project submitted to The Kenya Institute of Management in partial fulfillment of the requirement for the award of Diploma in Business Management September, 2009 DECLARATION Declaration by the candidate This research study is my original work and has not been presented to any other examination body
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ASSIGNMENT Course Code : MS - 65 Course Title : Marketing of Services Assignment Code : MS-65/TMA/SEM – I/2014 Coverage : All Blocks Note : Attempt any six questions and submit your assignment on or before 30th April, 2014 to the coordinator of your study centre. 1. What are the implications of the services marketing triangle? Explain giving suitable examples. 2. Give some examples of services that are high in credence qualities. How do high credence qualities affect consumer
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