Buying & Negotiating – DT343-3 Module assessment – Academic Year 2013 – 2014 Lecturer: John Mc Govern Due: 12th December, 2013 Words: 1518 Definition According to Quality Logo Products, branding is the “process of using a word or an image to identify a company or its products”. This is what set apart competitors and helps consumers to remember a product. The purpose of a brand is to increase sales by making the product or service the most visible and desired by the consumer. Branding is
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* There are a large number of personality traits that have been described and studied by psychologists and are considered in trait theory. These include: Adaptability * Adroitness * Aggressiveness * Agreeableness * Altruism * Androgyny * Assertiveness * Authoritarianism * Compliance * Conformity (personality) * Conscientiousness * Conservatism * Courage * Creativity * Cruelty * Curiosity * Cynicism * Defensiveness
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10/10/13 Marketing mix: Kotler on marketing - MaRS Discovery District Search AAA Resources by topic Workbooks Entrepreneurship 101 Funding Portal Search Tool Workshops 2688 3 Google + 1 1 0 Marketing mix: Kotler on marketing Marketing mix describes the set of tools that management can use to influence sales. The traditional formulation is called the 4Ps— product, price, place, and promotion. From the very beginning questions were raised about the 4P formulation of the marketing mix
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MASTER OF BUSINESS ADMINISTRATION - BOOK LIST MBA YEAR 1 MODULE Management and Organisational Behaviour Management and Organisational Behaviour Managerial Economics TEXTBOOK Prescribed Book: Contemporary Management 4th Edition Recommended Book: Management and Organisational Behaviuor Prescribed Book: Managerial Economics - An Analysis of Business Issues 3rd Edition AUTHOR / EDITOR Garett Jones PUBLISHER McGrawHill Laurie J.Mullins Prentice Hall Howard Davies & Pun-Lee Lam Prentice
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| |To apply an understanding of marketing strategies such as understanding terms, concepts, and principles relevant to planning and formulating | | |marketing strategies for appropriate product or services | | |To gain experiences in making effective marketing decisions via using the case learning approach | | |Transferable
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changes. For example, over the past few years, the auto industry has been affected tremendously by changes in the technology, natural, and political environments and therefore forced to change their marketing strategies. The Technology Environment Kotler identifies the technology environment as the most powerful force affecting and shaping the future (83). The environment consists of: industrial productivity, new manufacturing processes, new products and services of competitors, new products and services
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Questions | Marks Allocated | Obtained Marks | Introduction | 5 | | 1.1 Since its return to business in India, Cola has taken many CSR initiatives in India. Identify the initiatives according to the main six social initiatives identified by Philip Kotler. | 20 | | 2.1 Discuss the negative drawback of Soft Drink Industry like Coca Cola and Pepsi Companies in the developing world like India in terms of their effects on the environment, people and economy. | 30 | | 3.1 Discuss the roles of community
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World Journal of Social Sciences Vol. 1. No. 3. July 2011. Pp. 71-81 Marketing: An Islamic Perspective Md. Mahabub Alom* and Md. Shariful Haque** The purpose of this paper is to formulate and develop a marketing definition and its framework from Islamic perspective. In present business world, market and globalization are becoming the first truly world creed which binds all corners of the globe into a world-view and set of values. Here marketing practices are playing a vital role in raising
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CASE STUDY ON [pic] Submitted by, Work Sheet 1 1. What is meant by the term positioning? Kotler defines positioning as, “the act of designing the company’s offer so that it occupies a distinct and value place in the mind of the target customers”. A brand can be positioned by associating its name with the desirable benefit. For example: Volvo – Safety Hallmark – Caring Lexus - Quality A firm may choose to target its product at a particular
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marketing activities that are characterized by an offer from the firm to contribute a specified amount to a designated cause when customers engage in revenue-providing exchanges that satisfy organizational and individual objectives. Kevin Keller and Philip Kotler (2006), in agreement with Varadarajan and Menon Cause related Marketing is that marketing activity that links the firm’s contributions to a designated cause to customers’ engaging directly or indirectly in revenue producing transactions with the
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