Philip Kotler Book

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    Thesis

    Nguyen Le Huyen CUSTOMER SATISFACTION SURVEY ACTILIFE FITNESS CENTER - KOKKOLA Thesis CENTRAL OSTROBOTHNIA UNIVERSITY OF APPLIED SCIENCES Degree Programme in Business Management May 2010 FOR Thesis Abstract Department Date Technology and Business, 8 May 2011 Kokkola Degree Programme Degree Programme in Business Management Author Nguyen Le Huyen Name of thesis Customer Satisfaction Survey for Actilife Fitness Center – Kokkola Instructor Birgitta Niemi Page 41

    Words: 10102 - Pages: 41

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    Market Research Problem

    Kvalitativní výzkum – základní metody a aplikace. 1. vyd. Praha : Portál, 2005. 408 s. ISBN 80-7667-040-2. HENDL, J. Přehled statistických metod zpracování dat – Analýza a meta analýza dat. 1. vyd. Praha : Portál, 2004. 584 s. ISBN 80-7178-820-1. KOTLER, P. Marketing management. 10. rozšířené vyd. Praha : Grada, 2001. 719 s. ISBN 80-247-0016-6. TOMEK, G. – VÁVROVÁ, V. Výrobek a jeho úspěch na trhu. 1. vyd. Praha : Grada, 2001. 352 s. ISBN 80-247-0053-0. Vedoucí diplomové

    Words: 33489 - Pages: 134

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    New Product Development

    [pic] [pic] JAGANNATH UNIVERSITY, DHAKA Department of Finance Group name: SPARKER'Z |NAME |ID NO | |Reaj Hossain Talukder |B110203056

    Words: 4096 - Pages: 17

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    Kulula

    EXECUTIVE SUMMARY OF CASE STUDY Commercial Air Services (Pty) Ltd (Comair) operated as South Africa's first private airline since 14 July 1946. On 27 October 1996 a British Airways franchise agreement came into effect and Comair became known as British Airways Comair (BA). Comair remained a South African controlled company and in 1998 was listed on the Johannesburg Securities Exchange (JSE). In 1999 the airline realised that there was a growing need for affordable air travel as the market

    Words: 4442 - Pages: 18

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    Acdbkjwq

    dqwdFinal Project Report Product: ASIAN PAINT ROYALE Group 6 Executive Summary Aim of this project was to apply the learning from marketing class and based on that develop a marketing plan for chosen brand. To do that we chose the product Asian Paints Royale and explored the various product related aspects. The detail analysis consisted of 5 stages 1. Detailed analysis of product based on situational analysis 2. Evaluation of marketing strategy for previous years 3. Review of

    Words: 4123 - Pages: 17

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    Links

    RULES AND REGULATIONS OF M.B.A. PROGRAMME – 2010 The Master of Business Administration (M.B.A.) is a Post-Graduate course offered as: I. II. Two-year i.e., four semester Full time Day programme Three year, i.e., six semester Part-time programme offered to Working Executives and employees. 1. ELIGIBILITY CONDITIONS 1.1 M.B.A. (Day) Candidate seeking admission into Full Time M.B.A. (Day) programme must be: 1. Bachelor degree holder of Osmania University or a degree recognized by the university

    Words: 20223 - Pages: 81

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    Keeping Luxury Inaccessible

    Keeping Luxury Inaccessible Keeping Luxury Inaccessible By David Ward (PhD), Claudia Chiari (MBA) All correspondence to Prof. David Ward, Via Fornari 46, 20146 Milan, Italy email: daward@tin.it Co-author: Claudia Chiari, Via Vittorio Alfieri 27, 52100, Arezzo, Italy Abstract This paper sets out to explain and decipher luxury and especially inaccessible luxury with the intent to provide enterprises three new analytical tools to ensure they stay ‘in front of the pack’. The paper starts by assessing

    Words: 14971 - Pages: 60

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    Organisation Development

    -Journal of Arts, Science & Commerce ■ E-ISSN 2229-4686 ■ ISSN 2231-4172 International Refereed Research Journal ■ www..researchersworlld..com ■ Vol.– III, Issue –1,Jan. 2012 [122] A CASE STUDY APPROACH TO HUMAN RESOURCE PLANNING - HRP- IN WEAVING INDUSTRY OF MARUTHAMUNAI Ismail, M. B. M., Senior Lecturer in Management, Department of Management, Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil. Velnampy.T, Professor and Dean/Management Studies & Commerce

    Words: 4441 - Pages: 18

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    Apple

    CHAPTER ONE: 1. INTRODUCTION: The background of the essay is discussed in the first chapter .Then, the research findings about customer satisfaction in Apple iPhone is being discussed in the next chapter. This finding is found out by taking short interview of students and some working professionals in the University of Chester. In the end the research comes to conclusion with understanding about what drives customer to buy Apple iPhone in comparison to other mobile phones available in market

    Words: 12457 - Pages: 50

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    Brand

    Journal of Marketing Communications Vol. 15, Nos. 2 – 3, April– July 2009, 139–155 Building strong brands in a modern marketing communications environment Kevin Lane Keller* E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College, 100 Tuck Hall, Hanover, NH 03755, USA To help marketers to build and manage their brands in a dramatically changing marketing communications environment, the customer-based brand equity model that emphasizes the importance of understanding consumer

    Words: 8336 - Pages: 34

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