GRADUATE SCHOOL OF BUSINESS SCIENCES AND MANAGEMENT Platinum Insurance Company’s Marketing Program For Launching a new insurance product “Insure Your Hero” Design a marketing programme for launching a new product of your choice in a mature industry Page | 1 TABLE OF CONTENTS EXECUTIVE SUMMARY .................................................................................................................................. 3 OBJECTIVES OF THIS MARKETING PROGRAM ......................
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UNIVERSITY INSTITUTE OF APPLIED MANAGEMENT SCIENCES Aruna Chandra Hall (Near Post Office), Panjab University, Sector 14, Chandigarh-160 014 (India) Telefax: 0172-2701403 Phone: 0172-2534889 Email: uiams@pu.ac.in Website: uiams.puchd.ac.in SYLLABUS OF THE 1ST YEAR TRIMESTER – I CODE MBA-011 MBA-021 MBA-031 MBA-041 MBA-051 MBA-061a MBA-061b PAPER Principles and Practices of Management Quantitative Techniques for Managerial Decision Making. Managerial Economics Human Resource Management Accounting
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Chapter One 1.0 Introduction 1.1 Background of the Study Global Beverage Company Limited (GBCL) is the one of the stabilized beverage company in Bangladesh. They provide soft drinks with a brand name “Virgin” which an exclusive franchise agreement with Virgin Enterprise Limited of United Kingdom. GBCL started their business in Bangladesh December in 1999. Gazipur is our only production zone and main office at Mirpur, Dhaka. GBCL produced soft drinks
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AT Submitted to:- Submitted by:- Mr. Sajid Husain Mohd Zeeshan Cluster Head, 10bbaho40 Reliance Communications Ltd BBA-8semester Allahabad Batch : AUGUST (10-14) .
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The Importance of Marketing to Organisations in the 21st Century – Apple Introduction: Apple Inc., formerly named Apple Computer, Inc., is an American multinational corporation which is based on designing and manufacturing consumer electronics and related software products. It was established in Cupertino, California on April 1, 1976 and its primary business is to develop, sell and support a range of personal computers, computer software and hardware, portable media players like the “iPod” and
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MM52 ACC MARKETING MANAGEMENT Marketing Plan: Meliza Jewelry 4.0-5.0 Precious Stone New jewelry Line Ibis Lemus ibislemus@yahoo.com (2.0)Situation Analysis Meliza jewelry is a small company that has sold custom gold jewelry and repair services, for more than 10 years to a lower class or working class. The majority of people in this community, work in lower tier job, they are compensated for their job with a minimum hourly wages, and are Hispanic. This culture tend to Base on their
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MODULE-5 Marketing Notes 20 MARKETING MIX I n the previous lesson you learnt that marketing identifies consumers’ needs and supplies various goods and services to satisfy those needs most effectively. So the businessman needs to: (a) produce or manufacture the product according to consumers’ need; (b) make available it at a price that the consumers’ find reasonable; (c) supply the product to the consumers at different outlets they can conveniently approach; and (d) inform the consumers
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A Report on ORGANIZATIONAL STUDY done at NIMS HOSPITAL Submitted in partial fulfillment of the requirements for the award of the Degree of Master of Business Administration University of Kerala By ANOOP G.P Under the guidance of Ms. AMBILI ASHOK Faculty Lmcst, trivandrum
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Marketing principles Price discrimination Outline 1. Introduction............................................................................................................................3 2. Conditions for price discrimination........................................................................................3 3. Types of discrimination..........................................................................................................4 4. Advantages/Disadvantages of price discrimination
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CONTENTS CHAPTER-I introduction ,, i) Introduction ii) Importance of study iii) Objectives of the study iv) Scope of the study v) Research Methodology vi) Literature review vii) Limitation of the study CHAPTER-II Profile of Shwapna i) About shwapna ii) Organogram of Shwapna iii) Organogram of outlets iv) SWOT analysis
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