Chapter-1 INTRODUCTION 1.0 Introduction 17 May marks the anniversary of the signature of the first International Telegraph Convention and the creation of the International Telecommunication Union. Since 1973, the occasion has been recognized as World Telecommunication Day. So the significance is clear here that Telecommunication Sector has a particular acknowledgement in the world and the result is the creation of World Telecommunication Day. In fact, Telecommunication is one of the talks of
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TE AM FL Y Praise for Marketing Insights from A to Z “The bagwan of Marketing strikes again. Leave it to Phil Kotler to revisit all of our blocking and tackling at just the right time . . . and as all great marketers know: ‘timing is everything.’” —Watts Wacker Founder and CEO, FirstMatter Author, The Deviant Advantage: How Fringe Ideas Create Mass Markets “Wide-ranging, readable, pithy, and right on target, these insights not only are a great refresher for marketing managers but should be required
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bugetului campaniei de comunicare online 4.2.7. Evaluarea rezultatelor campaniei de comunicare online CAPITOLUL I. Marketingul electronic – concept, dezvoltare şi implementare 1.1. Contextul dezvoltării activităţilor de marketing electronic Philip Kotler spunea că viitorul nu este înaintea noastră;
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valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating scores of papers, articles, research reports, and books. This paper identifies some of the influential work in the branding area, highlighting what has been learned from an academic perspective on important topics such as brand positioning, brand integration, brand equity measurement, brand growth, and
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“RURAL MARKETING” Executive Summary A debate continued for a long time amongst the Indian marketers, both practitioners & academicians, on the justification for the existence of the distinct discipline of rural marketing. Consequently, two schools of thought emerged. The first school belived that the products/services, marketing tools & strategies that are successful in urban areas, could be transplanted with little or no more modifications in rural areas. However, the second school
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[pic][pic] F-2,Block, Amity Campus Sec-125, Nodia (UP) India 201303 ASSIGNMENTS PROGRAM: SEMESTER-I |Subject Name :FUNDAMENTALS OF MARKETING | |MANAGEMENT | |Study COUNTRY :UGANDA
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3.The rise of digital media has democratized fashion journalism, shifting traditional power relationships and producing different kinds of representation Discuss and critically evaluate this statement with reference to the fashion media. INTRODUCTION The digital revolution, including the mechanical, electronic and digital technology, took off in the 1980s. This revolution brought tremendous changes due to the computing and communication technologies. Analogous to the agricultural revolution and
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A REPORT ON A Study On Customer Delight In More Supermarkets For ADITYA BIRLA Retail Ltd, Nettoor, Cochin, Kerala Submitted to the Department of Management Studies in partial fulfillment of the Post Graduate Diploma in Management Under the Guidance of Shri Sudheer Sudhakaran Associate Professor by RAKESH KUMAR FK - 2296 School of Communication and Management Studies SCMS CAMPUS, PRATHAP NAGAR, MUTTOM, ALUVA, COCHIN-06. October - 2012 SCHOOL OF COMMUNICATION & MANAGEMENT
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TABLE OF CONTENTS | Sl. No | Description | Page No | 1 | Introduction | | 2 | Organization Profile | | 3 | Literature Review – Theoretical strategy of Packaging | | 4 | Research Methodology | | 5 | Analysis | | 6 | Finding | | 7 | Recommendations | | 8 | Conclusion | | 9 | Reference | | | Appendix | | CHAPTER ONE Need of Study Packaging plays an important role in our everyday lives and provides a range of benefits from choice and convenience
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THE CONSEQUENCES OF MASS COMMUNICATION Cultural and Critical Perspectives on Mass Media and Society Kirk Hallahan ii For Jean and Jenna Copyright info to be set by McGraw-Hill. iii Foreward This book is a brief survey of contemporary ideas about the cultural impact of mass media on society. The use of consequences in the title reflects the fact that most cultural researchers prefer this term (instead of media effects) to describe media's influence on human experience. During
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