Corporate Evaluation of Philip Morris International Study Programme Master of Business Administration (MBA) Module: Assignment: Course Instructor: Financial Management No 1/1 Authors: Student ID Number: 1st Academic Semester 2013 Place, Date Dortmund, 28th February 2014 Corporate Evaluation of Philip Morris International I Executive Summary The task of this assignment was to evaluate a company (if possible, listed) by two different evaluation methods: DCF method
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COMPANY PROFILE Philip Morris International Inc. REFERENCE CODE: 2DC85131-EA8B-49A3-8340-D00D9F5733D7 PUBLICATION DATE: 10 Oct 2014 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Philip Morris International Inc. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts.....................................
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PHILIP MORRIS COMPANIES- CASE ANALYSIS COMPANY HISTORY: Philip Morris International, Inc. engages in the manufacture and sale of cigarettes and other tobacco products in markets outside the United States of America. Its portfolio comprises international and local brands. The companys primary international brands include Marlboro, L&M, Philip Morris, Chesterfield, Parliament, Lark, and Virginia Slims. Philip Morris International operates in the European Union, the Middle East and Africa, Asia
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competitors unmask Philip Morris was artificially alter the blend of Marlboro cigarettes sold in Turkey with the motive to make their taste closer to the Turkish one. Philip Morris denied that "Marlboro are consistent as possible worldwide" but some difference results from Turkey’s regulations that limit substances like tar or require use of local tobacco. But the reason is quite vague because Turkey doesn't have any regulation for tar or nicotine quantity. This explains that Philip Morris could sell Marlboro
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tobacco companies worldwide * Key note product/brand * Substantial cash growth * Phillip Morris SWOT Analysis Phillip Morris SWOT Analysis Revenue Distributed in Important Areas * Excellent employee morale | Weaknesses * Key note product/brand unhealthy * Substantial cash growth obtained at the risk of human health * Social perception of product has negative effect on company image * Taxation & Regulation | Opportunities * Smokeless tobacco * Acquiring company for tobacco
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that ethical issues are typically not inherent to the marketer; however, when one has the unenviable task of marketing a controversial product, it becomes a true question of “grayarea” ethics that makes marketing decisions more difficult to make. Companies depend on marketing, as it is the one higher-level areas of corporate function that results in the sales of the actual product. In this particular situation, it becomes increasingly difficult for a marketer to make decisions about how to ethically
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Textual Analysis Philip Morris International The move structure is expository with clearly defined sections for respectively situation, problem, solution and evaluation. Line 2 briefly states the situation and stipulate that litigations are inefficiency and unavailing, whereas lines 5 - 9 elaborate on the matter and describe the problem. The solution is diminutive stated in line 13, and bluntly claim their solution to be correct and de jure. The evaluation starts in line 13 and reaches a interim
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Global Social Policy http://gsp.sagepub.com/ 'Trade policy, not morals or health policy': The US Trade Representative, tobacco companies and market liberalization in Thailand Ross MacKenzie and Jeff Collin Global Social Policy 2012 12: 149 DOI: 10.1177/1468018112443686 The online version of this article can be found at: http://gsp.sagepub.com/content/12/2/149 Published by: http://www.sagepublications.com Additional services and information for Global Social Policy can be found at: Email
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place by companies large and small, when covering various steps in running their companies. Traditionally, however, large companies have been on the forefront of strategic planning performance. Such companies face several internal and external factors that have an impact on their organization, but more specifically, the planning function of management. These factors are often broad and can include issues such as ethics, legality, and social responsibility. The Altria Group, Inc. is a company that is
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the Philippines, Qatar, Russia, Saudi Arabia, Ukraine, United Kingdom and many other countries. A group of tobacco activists released a report recognizing how the “Be Marlboro” campaign is designed to appeal to minors. The report estimates that the company spent, at minimum, 62 million dollars on the campaign in 2012 (most recent figures). Be Marlboro targets legal-aged smokers, however campaign advertisements around the world emphasizes on youth-oriented images and themes that appeal to teenagers
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