ERICA DIANA JEREMIAH (01130102), STRATEGY MANAGEMENT MGT 6303, ASSIGNMENT 2 EXECUTIVE SUMMARY Aviation industry is a highly competitive market, airlines needs to develop or possess good resources and capabilities to set a threshold among the industry. The airline that sets a new wave will gain the limitless opportunity as the game setter and industry’s leader. AirAsia is a Low Cost Carrier that has won many awards and global reputation. They had learned the importance to innovate good employee
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Fernandes in 2001. In December 2001, Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia. Now, AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The airline now flies to over 40 destinations in Malaysia, Thailand, Indonesia, Macau, China, Philippines, Cambodia, Vietnam and Myanmar. AirAsia has formed 2 successful joint ventures in Thailand through
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Maico Solis # 60 Varela Street, San Jose Zamboanga City, Philippines 7000 Mobile: +639274994733 adriansolis_00@yahoo.com Objective: To become an integral part of the company in meeting its vision and objectives by delivering quality work and providing excellent performance. Work Experience: Water Front Insular Hotel Davao / On-Job-Training Position: Banquet Service Department: F&B Location: Davao City, Philippines Duration: October – January 2013 Skills Acquired:
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PHILIPPINE TRIVIA Longest Underground River The world's longest underground river system accessible to man can be found at the St. Paul National Park in the province of Palawan. It is 8 kilometers long. Largest Philippine Wild Animal The largest Philippine wild animal, the tamaraw (Bubalus minodrensis), is a dwarf water buffalo similar to the carabao except that it is smaller and its horns grow straight upward into a "V" form. It is found only in the island of Mindoro. Highest Mountain
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strategic analysis report relating to Jetstar Airlines o A competitive analysis of the market/s including: A brief description of the history of the company and a history of the main competitors. Include joint venture alliances where applicable. History of the company Jetstar’s mission is to offer all day, every day low fares to enable more people to fly to more places, more often. The Jetstar Group is a value based, low fares network of airlines operating in the leisure and value based
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1. BACKGROUND Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally, it was founded by a DRB-HICOM which is the government owned conglomerate. Then, Tony Fernandes’s company which is Tune Air Sdn. Bhd. bought the company on the 8 September 2001
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Individual assignment # 2 Answer ALL questions Read this newspaper article before answering the questions. Submission date: 16 December 2015 1) AirAsia plan to be region’s biggest carrier Budget airline AirAsia Bhd has drawn up a six-year business plan that will see it carry 70 million passengers a year from 2014, which will make it Asia’s biggest carrier. The figure is 3.5 times higher than this year’s target of 20 million passengers. Group chief executive officer Datuk Tony Fernandes
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People handling luggages (Transfer or luggage to plane etc) 2. Flexible work and the flexible firm – does Jetstar need more “flexibility” than other airlines? Does it need more flexibility than companies in other industries? Why? Answer: Must write yes and no. Yes, it has more flexibility because it is budget. (Compared to non-budget airlines) For example, there are 10 000 passengers on board but only 50% of the food are prepared. So if there are not enough food, crew cannot prepare and
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has more capacity, more efficient fuel-consume and cost-efficient. d) By utilizing homogeneous aircrafts, the company is able to save human resources cost and reduce spare part stocks. These strategies have brought Air Asia as the lowest-cost airline in the world, with a cost/ASK (available seat kilometer) of US3.67. This great achievement was achieved without compromising safety. Air Asia’s highest priority is safety of all the operations. To keep the aircraft in best condition Air Asia partnered
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countries. There are some companies which link with AirAsia such as AirAsia X, Thai AirAsia, Philippines’ AirAsia Inc., AirAsia Japan and Indonesia. In addition, for the vision part in AirAsia, AirAsia aims to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. While for the mission of AirAsia, AirAsia wants to be the best airline company to work whereby employees are treated as part of the big family. Besides, AirAsia
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