stated that JWT Manila is the pioneering advertising agency in the Philippines. It was the first multinational agency to establish local operations 65 years ago. It was followed with a series of firsts, like the first to apply strategic planning, the first to introduce branded entertainment, and even the first to claim a branded Guinness World Record. In recent history, JWT Manila was the first and only advertising agency in the Philippines to win the Gold Cannes Lions. JWT Manila provides pioneering business
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Introduction to Philippines The Philippines is an UN-recognized country in Asia. It was one of the richest countries in Asia (after Japan). But, since the end of World War II, the Philippines economy faced a downward slide and now it is one of the poorest countries. The Philippines is the third largest English-speaking country in the world. The country is divided into three geographical areas: Luzon, Visayas, and Mindanao. It has 17 regions, 81 provinces, 136 cities, 1,494 municipalities
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in 1917. It is held to celebrate the culture and tradition of the seven ethnic tribal groups—Bukidnon, Higaonon, Talaandig, Manobo, Matigsalug, Tigwahanon and Umayamnon—that originally inhabit the province. It is the only ethnic festival in the Philippines. Kaamulan comes from the Binukid word “amul” meaning to gather.[4] Kaamulan is gathering for a purpose—a datuship ritual, a wedding ceremony, a thanksgiving festival during harvest time, a peace pact, or all of these together. Kaamulan started as
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Bekimon: A fresh take on Pinoy gay lingo [pic]By Karen Flores, abs-cbnNEWS.com MANILA, Philippines - Fair-skinned and well-groomed Bern Josep Persia may be the new face of the gay-speaking community, being the self-proclaimed bekimonpresident in the country. A photographer and a tech support representative, Persia plays different roles (from a call center agent to a newscaster) in a series of videos aboutbekimons, defined as people who are "hard-core users" of gay language -- whether they are
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International Review of Business Research Papers Vol. 4 No.1 January 2008 Pp.68-84 Lessons from Jeepney Industry in the Philippines Candy Lim Chiu* This paper reports on the empirical investigation of the perspective of jeepney industry based on their actual experiences in the Philippines. These viewpoints were elicited during face to face, structured interviews lasting between 1.5 to 3 hours. The industry are experiencing great uncertainty with respect to long-term goals especially if what
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be a great nation. Change comes from within. Replicate the change within you to other. It starts within ourselves, within our family, within our school, community, afterwards our country and the whole world as well. This was envisioned by the Philippine Education through the Implementation of the K to 12 Curriculum, to develop hollistic filipino citizen, globally competetive one and God-fearing individual responsible for the change and challenges the world offers him. We are in a fast pacing
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How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive advantages was it able to develop against McDonald’s in its home market? Jollibee was able to build its dominant position by becoming more flexible than McDonalds. Jollibee took advantage of their competitor’s lack of flexibility by understanding local customer’s tastes and needs. Jollibee understood the locals preferred the taste of their sandwich over McDonalds and also attacked
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CHAPTER 1 The Problem and Its Setting Introduction Bachelor of Science in Accountancy (BSA) has been one of the most in demand courses in the Philippines nowadays. Last May 2015, the Professional Regulation Commission (PRC) announced that 2,132 out of 5,959 passed the Certified Public Accountant Licensure Examination given by the Board of Accountancy in the cities of Manila, Baguio, Cagayan de Oro, Cebu, Davao, Iloilo and Legazpi. In order to meet this demand, universities and colleges must
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Like the Molave was written by Rafael Zulueta Da Costa. It explains why Dr. Jose Rizal, the Philippine national hero, must wait for his dream of the Filipino youth to be the future leaders of the land. i think its the author itself. He expresses his thoughts,feelings or emotions by writing a poem. He wants the Filipinos especially Rizal, to wake up and start to make a move to claim the freedom of the Philippines. His poem inspires so many Filipinos to fight back and come up with ideas. 4. 5. The
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Working in a Health Maintenance Organization for three years has made me become more persistent in honing and deepening my knowledge and skills in Marketing. Healthcare is probably one of the most important but less tackled issues in the Philippines. A huge percentage of Filipinos still could not afford to have access to quality healthcare due to the high cost of medical services and limited number of quality hospitals, clinics or health centers around the country. My current company is
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