| 3 | §2.1 | macro and micro environmental factors which influence marketing decision | 3 | §2.2 | segmentation creterias for products in different markets | 4 | §2.3 | targeting strategys | 5 | §2.4 | how a byer behaviour affects marketing activities in different buying situations | 5 | §2.5 | new positioning for a selected product/service | 6 | | outcome 3 –elements of the extended marketing mix | | §3.1 | explantion of how products are developed to sustain
Words: 2332 - Pages: 10
THE DISTRIBUTION Part I : DISTRUBITION COMPONENTS A.1 Distribution Functions Transactional function Contacting and promoting Negotiating Risk taking Logistical function Physically distributing Storing Sorting (sorting out, accumulating, allocating, assorting) Facilitating function Researching Financing Experiential Function A.2 Middlemen/Intermediaries Facilitate business transactions between producer and consumer Central purchasing services Reference product New middlemen Auction
Words: 838 - Pages: 4
Introduction The Braaap motorcycle brand was established in 2008 by Brad Smith. Brad began with a vision to supply motorbikes which would making motorcycling more fun and accessible for people. because they now have what they believe is the best motorcycle range of its type in the world. BRAAAP are the only motorcycle on the planet with lifetime warranty and we are the only motorcycle brand to win back to back championships at the world title for our sport. Braaap started with a vision of making
Words: 571 - Pages: 3
NAME: SHARON HUTCHINSON MODULE#: 01- MARKETING (G) NUMBER: RDIHCBF002G DATE SUBMITTED: 30/10/2009 TUTOR: MS. PAULA REILLY TABLE OF CONTENT 1. Introduction 3 2. Concepts and Process of Marketing a. Alternative definitions of Marketing 4 b. Main characteristics of a Marketing Oriented Organization 4 –5 c. Selling Concept with Marketing Concept which describe McDonalds 6 d. Benefits of implementing a Marketing Approach to McDonalds 6 – 7 3. Segmentation, Targeting
Words: 3177 - Pages: 13
The convenience store that we are choosing is 7-eleven. It is the world’s largest convenience store chain with more than 53,000 stores in 16 countries, of which more than 10,400 are in North America, and the company has more outlets than any other retailer or food service provider. 7-eleven was founded in 1927 in Dallas, Texas and it pioneered the convenience store concept during its first years of operation as an ice company when its retail outlets began selling milk, bread and eggs as a convenience
Words: 1975 - Pages: 8
EXPORT STRATEGIES AVAILABLE TO FIRMS INTERNATIONALISING This report gives an insight into exporting, its definitions and other international business transactions, it goes on discussing the different strategies available to a firm internationalizing for the first time, and these include both direct and indirect strategies available, and provides examples of firms that use export strategies. It also gives the advantages and disadvantages of such strategies. At the end of the report it provides a
Words: 3014 - Pages: 13
No : C1111981X Program : BSRM Level : 4.1 Module : Distribution management CURM 418 Lecturer : Saruchera F (Mr) Question Direct marketing has been one of the fastest growing areas of distribution over the past 30years. With reference to various forms of direct marketing, account for direct marketing’s increasing success. Introduction Kotler P et al (2012) defines direct marketing as direct communications with carefully targeted individual consumers to obtain
Words: 1643 - Pages: 7
competitors. 2. Honda’s FSAs are; -They used much less presswork -More integrated welding process -Delivered better real cost-performance 3. Verbeke’s theory states that firms and multinationals should develop their unique resources which are; physical resources like natural resources, buildings and plant equipment, financial resources such as equity and loan capital, human resource like the individuals and teams, entrepreneurial and operational skills, upstream and downstream knowledge, administrative
Words: 977 - Pages: 4
Marketing Plan Outline Summary A marketing plan is designed to direct company activities towards the satisfaction of customer needs; determine what the customer wants, develop a product/service to meet those needs, get the product/service to the end user and communicate with the customer—at a profit! Introduction WHO | is the company, principals, employees, community? | WHAT | is the product/service, what is the company's goal? | WHERE | is the plant to be established | HOW | does the
Words: 980 - Pages: 4
Executive Summary An Executive Report advising HMV’s Management on competitive strategies. In this analysis we will take a look at the biggest entertainment media seller with physical stores in the UK. The contents of the report are an analysis of the company’s current competitiveness and recommendations on the future strategic direction of the company. Introduction With the rise of digital media and broadband capabilities, many brick and mortar sellers are faced with challenges to
Words: 4101 - Pages: 17
