• Definitions of the supply chain and supply chain management reflecting this broader scope is: The supply chain (SC) encompasses all activities associated with the flow and transformation of goods from the raw materials stage (extraction), through to the end user, as well as the associated information flows. Materials and information flow both up and down the supply chain. Supply chain management (SCM) is the integration of these activities, through improved supply chain relationships, to achieve
Words: 2346 - Pages: 10
------------------------------------------------- The 4 P’s The first area in the 4 P’s is the product. The products quality is difficult to define because it is subjective and perceived differently from consumer to consumer. Most of the time it is a question of the tangible functional qualities of a product and the intangible ones, which concern the make and the brand. When a company decides what the range of its products is going to be, they have to be aware, because the tastes differ. When
Words: 682 - Pages: 3
caused a decrease in the demand for the physical books. Book retail Stores (B&N): * Reduction in the demand for the physical books * Reduce the cost of shipment, distribution..ect. (Outbound logistics) * Reduce the space using in the bookstores. * Adopt new technologies in promoting the sales of books. (Invest in technology to improve value chain) * Increase the cost of technology investments. * Adopt new strategies in marketing. * Reduce the publisher effect on
Words: 1098 - Pages: 5
majorly lies behind their unique marketing strategy which is usually called guerilla marketing, buzz marketing or in simpler words, marketing based completely on Below-the-line activities, word of mouth, endorsements etc. This unconventional marketing has been applied in Pakistan also where instead of executing Above-the-line promotions (which usually work very well in Pakistan and communicate to a larger audience), they have stuck to their unusual styles of marketing and have up till now sustained
Words: 5577 - Pages: 23
Marketing Definitions Dear readers, since Marketing is a major portion of SBI Exams, so here we are presenting you some quick notes on Marketing. Hope they prove to be useful in the upcoming exam. * Market: It is a physical place or an environment where sellers and buyers meet together to exchange goods and services. * Marketing: It is the sum total of all activities that are related to the free flow of goods from the producer to the customer. Getting the right goods & services
Words: 1036 - Pages: 5
FACULTV OF AGRICULTURE B. AGRICULTURE 100 Level First Semester 1. Communication in English I 2. Logic Philosophy & Human Existence 3. Physical Chemistry 4. General Biology I (Botany/Zoology) 5. Practical Biology 6. General Physics 7. Mathematics 8. Organic Chemistry I 9. Practical Chemistry Sub-Total Second Semester 10. Communication in English II 11. Nigerian People and Culture 12. Social Sciences 13. Organic Chemistry 14. Biology II 15. Organic Chemistry II 16. Mathematics 17
Words: 20312 - Pages: 82
also have some objective that gives me chance to know about the followings: To know about the marketing mix of SDFL To know about the product management of SDFL. To know about the packing standard and size. To know about the product feature. To know about the pricing policy of the company. To know about the considering factor of pricing. To know about their market coverage. 1 To know their distribution system. To know about their promotional tools. To know Retails opinion about Sanowara dairy To
Words: 4772 - Pages: 20
NIMS UNIVERSITY RAJASTHAN, JAIPUR JANUARY 2015 (TERM 1) Master of Business Administration (Marketing Management) 2nd Year Services Marketing Maximum Marks: 70 Duration: 03 Hours Instructions: 1. This paper is divided into 3 sections – A, B and C. 2. Section A consists of 10 questions of 1 mark each. All questions in Section A are compulsory. 3. Section B consists of 7 questions of 3 marks each. You must attempt ANY FIVE questions. 4. Section C consists of 5 questions of 15 marks
Words: 4473 - Pages: 18
Harvard Business School 9-598-061 Rev. November 1, 2000 Note on Marketing Strategy Long ago, Peter Drucker wrote that any business enterprise has only two basic functions: marketing and innovation.1 All else, he implied, was detail. The central role of marketing in the enterprise stems from the fact that marketing is the process via which a firm creates value for its chosen customers. Value is created by meeting customer needs. Thus, a firm needs to define itself not by the product it sells
Words: 7380 - Pages: 30
PROJECT REPORT ON "RURAL MARKETING" BY AARON FERNANDES T.Y. B.M.S. SEMESTER V SHRI CHINAI COLLEGE OF COMMERCE & ECONOMICS MUMBAI PROJECT GUIDE PROF. VAISHALI CHAUDHARY UNIVERSITY OF MUMBAI 2003-2004 1 ACKNOWLEDGEMENTS Many hands have toiled to ensure that this project finally sees the light of the day. It required continuous guidance, inspiration and support from many people and without their cooperation; this project would not have been complete.
Words: 17633 - Pages: 71
