decision to implement the baffle comes from a human element that seems to be missing from Ford’s decision. Human life is priceless, but Ford did manage to place a number on it. The loss of life is enough external pressure to influence the recall of the Pinto and add a part that cost less than a trip to the movies. “One Ford engineer, when asked about the dangerous gas tank said, “Safety isn’t the issue; trunk space is” (De George, 2005, p. 116). The Ford Company did not operate with a concern for the
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cars because of soaring fuel prices. Ford saw an opportunity to regain a portion of this market with the introduction of the Ford Pinto. This would bring them into direct competition with the foreign manufactures. The idea was to produce a small car that was affordable for the customer, and had a relatively high profit margin. With the introduction of the Ford Pinto, Ford’s desire to compete with the foreign manufacturers led Ford to overlook known design flaws and their own ethics while in search
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Ethics Keith A. Bates Sr. MGT/498 4 April 2012 Richard Rignall Ethics Ethics and Social Responsibility in Developing a Strategic Plan Ethics are values that guide personal thoughts and actions in knowing right from wrong. Personal conduct and behavior is based on how the individual views unethical behavior. Social responsibility is the company, management, and employees working and conducting themselves by following rules of society. Companies that include ethics and social responsibility into
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In 1962 Lee Iacocca, Ford’s General Manager at the time, told the Ford design team to come up with a new, modern roadster that would be able to compete with the Chevy Corvette Sting Ray. The Sting Ray was the car to beat in the 1960’s. Ford had previously tried to compete in this market since the 1950’s with the Ford Thunderbird, which was Ford’s most recent two-seater car, but it did not do as well as well as it was expected to do. Iacocca began the task of studying the buyers’ market. His research
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products, and profits played in the decisions made regarding the Ford Pinto was very unethical, immoral, and bias when you look at how the decisions were made when it came to the three roles listed above. From the beginning the CEO Mr. Henry Ford should have cared about the safety of the people instead of the product or the profit. I feel that the entire decisions made concerning the out come and the condition of the Ford Pinto was based on what Mr. Henry thought was right and nobody else which was
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Gurniak v. Nordquist, 2001 BCCA 515 (CanLII) was heard Vancouver, BC, in the Court of Appeal for British Columbia, in 2001. It was an appealed case that involved indemnity. Indemnity is the obligation on the insurer to make good the loss. This case was under the Family Compensation Act, R.S.B.C. 1979, c. 120, from a motor vehicle accident involving a pedestrian. Nordquis was the driver of the vehicle which was owned by the defendant, Domo Gasoline Corporation Ltd., which hit and killed Robert Bruce
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Bedrijfsethiek Opdracht 2 The Ford Pinto Case From a Utilitarian perspective In utilitarianism, the merit or demerit of an action is entirely determined by the effect it has on everyone affected by the action. An action is deemed morally right if it leads to the greatest possible happiness for the greatest number of people. The motivation behind a choice is never considered in utilitarian theory. For reasons of verifiability, it only ever looks at the consequences of what you’ve done.
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Ethics Keith A. Bates Sr. MGT/498 4 April 2012 Richard Rignall Ethics Ethics and Social Responsibility in Developing a Strategic Plan Ethics are values that guide personal thoughts and actions in knowing right from wrong. Personal conduct and behavior is based on how the individual views unethical behavior. Social responsibility is the company, management, and employees working and conducting themselves by following rules of society. Companies that include ethics and social responsibility into
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Means end chain Consumers buy a product for a reason. Sometimes the reason is practicality and sometimes it relates to vanity. The means-end chain is a tool that marketers use to decide why people are buying what they are buying. In my opinion, it is a tool that helps them decide what attributes of a specific product draws in the consumer and how the product makes them feel, both good and bad, both functional and emotional and the overall value the consumer feels. From start to finish, this
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El caso del ford pinto A finales de los años 1960’s los autos americanos perdieron su mercado por la venta de autos japoneses ya que estos eran mas económicos. En 1971 Lee Iacocca un CEO de Ford Motor quiso construir un auto para poder competir. Le ordeno a la compañía la construcción de un auto que no pesara más de 2,000 lbs. Y que su costo no pasara de $2,000.00. De esta idea nació el Ford Pinto. Por la prisa de querer terminarlo pronto, la producción del auto se logro en 25 meses cuando lo
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