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The Ford Pinto Case In the late 1960’s Ford Motor Company wanted to produce a small model car to compete with small Japanese and German imports like Volkswagen, Datsun and Toyota (Danley). In 1969 Ford’s Board approved the plan to produce the Pinto. The CEO, Lee Iacocca, wanted a car that was low weight, under 2,000 pounds, and low cost, under $2,000. Lee “Iaccoca imposed the 2000/2000 rule, i.e., the Pinto could weigh no more than 2000 pounds and cost no more than $2000” (Danley). The engineers
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Ford Pinto Case Ford Pinto Case If we were involved in the Ford Pinto dilemma we would have used Deontological Ethical reasoning to decide whether or not to disclose the danger that the Pinto posed and/or use that reasoning to determine whether or not to install the part(s) that would make the Ford Pinto safer. Our decision would be to do what is morally right and avoid doing what is morally wrong, regardless of the consequences. True enough Ford was not obligated by government regulation
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Pinto case Charles Petch MGT/216 SEPTEMBER 1,2010 Anita White Pinto case When someone makes a mistake, the corporation should assume responsibility and admit his or her wrongdoing. Now that safety has become a marketable feature of motor vehicles, firms like Ford make a point to display their state-of-the-art airbags or crash test ratings. Like the Mafia and other structured organizations, the ford motor company operated with internal social capital while neglecting its relationship
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Case analysis – Ford Pinto a. Brief Summary: In 1970, Lee Iacocca, the president of Ford Motor Co., decided to introduce a new car which is called Pinto. The final product will be produced at or below 2,000 pounds and sell for $2,000 or less. The design of Pinto was started in 1968, but the production was begun at 1970. Moreover, although Pinto project was accepted and approved by Ford’s Product Planning Committee, Many engineers of Ford resign from their supervisors, direct or indirect. There
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other small car companies worldwide. [Ford decided set an important goal known as “the limits of2,000”. This meant the Ford Pinto would not cost more than $2,000 and will not weigh more 2,000 pounds] (Trevino & Nelson, 2007, pg. 116). Despite faulty test results, Ford went forward with introducing the Pinto to the public. The results were disastrous. The problem with the Pinto was that the tank was not properly protected and if a rear end crash were to happen at speeds as low as 20 miles per hour the
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people would needlessly burn to death.” Mark Dowie, Author of Pinto Madness (8) One of the biggest automotive news stories in the latter part of the 1970’s dealt with tales of exploding Ford Pintos and the considerable awards civil court juries were presenting to victims of accidents involving the cars. Ford produced the Pinto automobile from 1971 to 1980. Initially the car sold well, but a defect in the early models made Pintos prone to leaking fuel and catching on fire after relatively low-speed
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Marketing Ricky Farmer MKT/421 5/16/12 Lawerence Kirsch Marketing Marketing is constantly around us in our everyday lives. Marketing can be seen on the television through commercials while watching a favorite show with your family or enjoying a sporting event with your friends. It can be seen on the side of buses, billboards, benches and human beings are sometimes walking marketing devices. One of the biggest marketing days in America is the Superbowl. Society does not see
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John Brevard M5990 – Corporate Responsibility & Society November 24, 2013 Week #5 Short Written Assignment Pinto Fires and Personal Ethics: A Script Analysis of Missed Opportunities by Dennis A. Gioia, is a sad article which focuses on the moral muteness of the author during his experience at the Ford Motor Company. However, before providing an analysis, several definitions are required: * Generalization Test – There must be a reason for an action and it should be consistent
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Principles of Responsible Commerce (COMM 101) Case 2.3 (The Ford Pinto) Week 4 1. What moral issues does the Pinto case raise? Moral issues that Ford Pinto case raises included producing dangerous products which are not safe to use it without informing the dangerous of the products to the public. In addition, lobbying the NHTSA to delay the safety measure of the products is also one of the moral issues that Ford Pinto case raises. (53 words) 2. Suppose Ford officials
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